Lead, Social Media Creative

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands - including Royal Caribbean International, Celebrity Cruises and Silversea Cruises - the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group's Marketing Team has an exciting career opportunity for a full time Lead, Social Media Creative reporting to the Sr Manager Social Media Partnerships & Activations.

This position will be working onsite from Miami.

Position Summary:

The Social Creative Lead is a culturally fluent, social-first creative leader who lives natively on the internet and understands how brands earn attention in real time. With a strong command of short- and long-form video across priority channels including Instagram, Tik Tok, and You Tube, this role is responsible for elevating our in-house social creative-from concept through execution-by bringing sharp creative instincts, deep platform knowledge, and a clear point of view on what great social creative looks like today (and tomorrow).

This person leads and inspires a team of creatives across the full creative lifecycle, setting a unifying creative vision while managing workflows, timelines, and priorities. They champion big ideas, develop talent, and translate cultural moments, audience insights, and platform trends into timely, native, and unmistakably on-brand creative-ensuring ideas are thoughtfully adapted to perform across platforms without losing impact.

The ideal candidate is chronically online, highly organized, creatively restless, and deeply curious, energized by leading teams in fast-moving environments and driven to turn social insight into standout creative that helps define the brand's voice in culture.

Essential Duties and Responsibilities:

• Set and elevate the creative bar for all in-house social content, ensuring work is platform-native, culturally relevant, and creatively ambitious.

• Champion a social-first creative approach, shaping how ideas are conceived, developed, and executed specifically for social platforms.

• Bring real-time trends, cultural signals, and audience insights into creative thinking and decision-making.

• Inspire fresh thinking and experimentation while maintaining a consistent, recognizable brand voice.

• Lead work through the full creative cycle-from ideation and concepting through execution, and launch.

• Apply strong project management skills to plan workflows, manage timelines, prioritize resources, and keep projects moving efficiently.

• Balance speed and quality, ensuring the team can respond to cultural moments while delivering polished, thoughtful creative.

• Partner closely with strategy, production, and cross-functional teams to align on goals and deliverables.

• Lead, motivate, and mentor a team of social creatives, fostering an environment of trust, collaboration, and creative growth.

• Provide clear direction, feedback, and encouragement to help team members strengthen their craft and confidence.

• Create space for creative inspiration by keeping the team informed on trends, emerging formats, and best-in-class social work.

• Encourage curiosity, experimentation, and constructive critique to continuously evolve the team's output.

• Evaluate performance data and insights to identify opportunities to improve creative effectiveness.

• Stay ahead of platform updates, emerging formats, and competitive activity to keep our creative approach relevant and forward-thinking.

• Continuously refine processes and creative approaches to improve efficiency, consistency, and impact.

• Oversee, manage, and optimize production budgets for in-house social creative, ensuring resources are allocated efficiently while maintaining high creative standards.

Qualifications, Knowledge and Skills:

• 2+ years of…