Social Media Manager

DESCRIPTION

duPont REGISTRY Group is seeking a Social Media Manager to lead social media strategy, content development, audience growth, and day-to-day execution across the duPont REGISTRY portfolio. This role sits at the intersection of media, automotive, content, commerce, events, and brand partnerships. You will be responsible for developing a cohesive social strategy that supports duPont REGISTRY while understanding the different audiences, objectives, and opportunities across our marketplace, magazine and editorial platforms, live auctions, events, dealer network, and other Group initiatives.

We are looking for someone who understands that social media is more than a distribution channel. It is an extension of our editorial and media organization, a tool for building community, a platform for our partners and advertisers, and an increasingly important driver of audience and business growth. The ideal candidate understands automotive culture and the modern social landscape, can identify emerging formats and trends early, and knows how to turn a strong brand into compelling content across Instagram, Tik Tok, You Tube, Facebook, Linked In, and emerging platforms.

Automotive industry experience is a major plus. Hands-on content creation experience, including photography, filming, editing, and short-form video is also highly desirable.

• Social Strategy & Audience Growth
  • Own and develop the overall social media strategy for duPont REGISTRY Group and its core properties.
  • Build platform-specific strategies for Instagram, Tik Tok, You Tube, Facebook, Linked In, and other relevant or emerging channels.
  • Develop new content series, formats, programming, and publishing schedules designed to grow and engage our audiences.
  • Create strategies that connect social growth to the broader objectives of the business, including editorial, marketplace, auctions, events, dealers, partnerships, and new product launches.
  • Establish clear audience growth, engagement, traffic, and performance goals and regularly evaluate results.
  Stay ahead of platform changes, emerging formats, creator trends, automotive culture, and shifts in how audiences discover and consume content.

• Content & Editorial
  • Serve as an extension of the duPont REGISTRY Group media and editorial organization across social and video platforms.
  • Translate editorial stories, magazine features, automotive news, marketplace inventory, auctions, events, and original productions into compelling social content.
  • Work with editors, photographers, filmmakers, designers, and other creators to develop social-first content.
  • Build recurring social franchises and original content series rather than relying solely on repurposing existing material.
  • Maintain an editorial and social calendar that coordinates content across different business units and major initiatives.
  • Identify opportunities to capture content around important automotive moments, events, launches, dealers, collectors, and personalities.

• Content Creation
  • Develop briefs, concepts, scripts, shot lists, and creative direction for social content.
  • Coordinate internal and external photographers, videographers, editors, creators, and contributors.
  • Personally capture or edit content when appropriate and help the organization operate quickly around real-time opportunities.
  • Ensure content maintains the quality, voice, visual identity, and authority expected from the duPont REGISTRY Group brand.

• Marketplace, Auctions, Dealers & Events
  • Develop social strategies that support the duPont REGISTRY Marketplace and its dealer network while maintaining an engaging audience-first approach.
  • Work with our auction team to build programming around duPont REGISTRY Live auctions, consignments, results, and featured vehicles.
  • Support duPont REGISTRY events and major automotive events with pre-event, live, and post-event social coverage.
  • Develop repeatable formats that showcase dealers, vehicles, collectors, partners, and other members of the duPont REGISTRY community.
  • Support new products and business initiatives with coordinated social launch strategies.

• Partnerships & Corporate Communications
  • Collaborate with sales and partnership teams…