Graphic Designer; mid-senior

Graphic Designer

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all

before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a

little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker —

the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage:

from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the

emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the

problems that actually matter, and build products that help parents feel seen, supported, and totally

capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the

biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos,

championing honesty, and supporting families at every stage of parenthood and beyond, earning

acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative

Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents

everywhere feel a little more human and a little less alone.

Frida is looking for a Sr. Graphic Designer to join our marketing team and play an integral part in

shaping and curating the Frida brand. The Sr. Graphic Designer will be responsible for creating and

implementing design solutions to meet the growing demands of the business and will work to help bring

the brand to life at all customer touchpoints.

• Responsible for design and production in a wide variety of formats including, digital, print,
• packaging, and presentations
• Execute and deliver an array of brand assets for the Frida website, emails, social and editorial
• platforms, advertisements, and in-store collateral
• Monitor projects through production including concepting, production, quality control and release
• Responsible for designs that are on strategy and reflect brand’s personality while ensuring
• brand consistency across all channels
• Manage time constraints across all design projects
• Stay current on all trends and the latest technological advances
• Photo retouching when needed
• Meet with Marketing Director on weekly basis to understand marketing/creative priorities
• Other projects as assigned

• Bachelor’s Degree in Design or related field
• 5+ years of graphic design experience, preferably within a marketing or creative agency
• Extensive experience with Adobe Creative Suite 5.5+, especially the following:
• Figma expert. Illustrator:
  Must be at expert level and know major points of application when applied to Print and Digital
• Photoshop:
  Must be at expert level and know major points of application when applied to Print and Digital. Must be familiar with using application for digital productivity including Smart Objects, Layer Comps and Applying Effects)
• InDesign:
  Must be at expert level and know major points of application when applied to Print
• After Effects is a plus. Must be able to storyboard a vision in Illustrator as a minimum.
• Solid understanding of digital printing processes
• Knowledge of photography, illustration, typography and digital formats preferred
• Knowledge of preparing and releasing banner ads, website pages, and email campaigns
• Coding for Mailchimp, a plus
• Solid design skills in print, web/digital, multi-page collateral, multimedia, and video
• Ability to work in a fast-paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Strong organizational and multitasking skills with high attention to detail
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team
• Create organized files that can be shared amongst team members
• Extensive knowledge of GSuite - specifically GSlides and GDocs and Asana

Frida HQ is located…