Senior Director, Broadcast Media

About FIU

Florida International University is a Top 50, preeminent public research university with 55,000 students from all 50 states and more than 140 countries, as well as an alumni network of more than 340,000. Located in the global city of Miami, the university offers more than 200 degree programs at the undergraduate, graduate and professional levels, including medicine and law. FIU faculty are leaders in their fields and include National Academy members, Fulbright Scholars and Mac Arthur Genius Fellows.

A Carnegie R1 institution, FIU drives impactful research in environmental resilience, health and technology and innovation. Home to the Wall of Wind and Institute of Environment, FIU stands at the forefront of discovery and innovation. With a focus on student success, economic mobility and community engagement, FIU is redefining what it means to be a public research university.

• Leads FIU's broadcast media strategy and interactions with local, national and international outlets.
• Executes an integrated national strategy to support the FIU brand in collaboration with the Director of National Media.
• Serves as a strategic adviser in fostering relationships with newsroom leadership, with local radio and other radio networks, for the purpose of furthering, protecting the FIU brand and advancing the FIU story.
• Directs the comprehensive new media strategy for FIU's presence in podcasts and non-traditional media, ensuring these efforts leverage digital/electronic channels to increase visibility and traffic across the brand.
• Participates and works closely with the director of communication and the Office of the President on bringing thought leadership to television through interview and special appearances for the president.
• Participates in staffing the president while preparing for interviews and in writing talking points for interviews.
• Leads and supervises the assistant director for multimedia production, to place TV-ready FIU content in local, national and international outlets.
• Executes messaging and managing broadcast media during an emergency.
• Directs the voice-over work for FIU on-hold and other FIU communications.
• Serves as a strategic adviser to FIU Police and aids in police communications plans.
• Participates in teasing out story angles suitable for broadcast with the assistance of the research communications team and with faculty.
• Leads one-on-one and group media training sessions for researchers and university leaders, as necessary.
• Directs and leads staff in producing TV shoots on and off campus.
• Leads the logistics and management of day of activities for FIU events requiring TV/Radio coverage.
• Collaborates with unit communicators to pitch and coordinate broadcast interviews for FIU experts across the university.
• Participates in creating and updating expert lists, media coverage reports, and in writing and editing media materials, as needed.
• Develops and integrates metrics into broadcast and multimedia projects that clearly demonstrate the value, reach, and market effectiveness of media initiatives and campaigns.
• Performs essential duties in any emergencies such as hurricanes, storms, and/or any other university emergency closing. The employee is expected to be available to report to work as needed during university emergency closing with appropriate notification of a department administrator.

Bachelor's degree and eight (8) years of experience or a Master's degree and six (6) years of experience.

• Experience in working with local and national media outlets, supported by an established, robust network of newsroom and broadcast contacts.
• Experience in working with faculty in a higher education institution, particularly in teasing out…