Industrial Designer

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

Frida is looking for an Industrial Designer to join our RD&E team and provide design leadership for a wide array of projects and develop ideas into the design of new products with an emphasis on the aesthetic and user interface aspects of the design and manufacturability of each concept. The Industrial Designer will own the creation of sketches, renderings, CAD models, prototypes, and prints to support engineering and manufacturing efforts.

You will be expected to be well versed with design thinking, innovation frameworks, disruption principles, and be a natural problem solver. You will be hands‑on with incubation and rapid prototyping to demonstrate the impact of new innovations and concepts to streamline processes and iterate with agility.

• Lead projects and teams through highly complex design solutions, technical processes, and best in class user experiences
• Own the creation of sketches, renderings, CAD models, prototypes, and prints to support engineering and manufacturing
• Develop frameworks and processes to enable agility to projects teams and systems
• Thorough understanding of designing within the business model, agility and speed to market

• Lead highest complexity design projects overseeing all technical aspects, design aesthetic, direction to deliver against business objectives
• Design utilizing input from the customer insights and strategy teams, taking into consideration manufacturing capabilities and limitations
• Leverage and build the Frida Visual Brand Language across platforms of products designed
• Responsible for integrating aesthetic, ergonomic, and anthropometric requirements within the design of user-friendly products that attract consumers
• Maintain an organized design database across teams and internal systems
• Create Design Intent CAD and design specifications for project development and production understanding production constraints and materials
• Agility to work within budgets and tight deadlines
• Strong understanding of business model, financials, business goals, and implications
• Support manufacturing and production processes as required
• Support design review leadership and presentations, through image creation, presentations and compelling storytelling

• Serve as lead Industrial Design voice in cross‑functional project teams
• Ensure cross-functional teamwork and communication with internal multifunctional partners to drive the progress of projects to plan
• Collaborate with strategy, design, engineering, and operations project teams to align project needs and expectations within scope

• Partner with Strategy, gather and analyze information skillfully; researching…