Live Show Producer — TikTok LIVE Entertainment

About Us

We are an official Tik Tok LIVE partner agency building entertainment programming in the United States — not shopping, not product demos. Live shows: talk formats, competition formats, music, games, and PK.

We are building this properly, with studio infrastructure and real production discipline behind it. This is one of our first hires.

You run the room.

You are the person off-camera who decides when to enter a PK and against whom, who feeds the host lines through the earpiece, who watches diamond flow second by second, and who knows which viewer is one nudge away from dropping a Lion. The talent is on camera. You run the show.

If you've done this at an agency or guild, you already know exactly what this job is and no further description is necessary.

Own the run of show. Cold open, warm-up, escalation, peak, close. You build the structure, you time it, and you adjust live when a room isn't responding.

Call PK strategy in real time. Matchmaking, alliance coordination, when to push the comeback in the final ninety seconds, when to take the loss and preserve the room. These decisions determine the night's revenue.

Direct the talent. You're in the host's ear with names, callbacks, transitions, and saves. When a host is flailing at hour three, you get them back up without the audience noticing.

Manage gifter relationships. You'll know the whales by name, history, and pattern — who responds to public recognition, who responds to competition, and who's on a downswing and needs to be left alone.

Run the technical stack. Multi-cam switching, audio, overlays, scene changes, stream health, LIVE Studio and Backstage configuration.

Lead the moderation team and handle escalations, including anything touching community guidelines and account risk.

Report and iterate. Post-show numbers, a point of view about them, and formats that get run again or killed.

• Diamonds per broadcast hour
• Average watch time and retention through the peak block
• PK win rate and gift velocity during battles
• Repeat gifter rate
• Broadcast hours delivered on schedule without technical failure
• Host retention

First 90 days: take over one nightly show end to end and beat its baseline revenue per hour.

This role requires direct, hands-on Tik Tok LIVE experience. We are not considering adjacent backgrounds for this position.

You must have:

• 2+ years running or managing Tik Tok LIVE entertainment rooms — at an agency, guild, MCN, network, or as a high-volume creator who scaled and hired a team around yourself
• Verifiable volume. You should be able to speak to the monthly diamond totals of rooms you personally ran, the number of creators you managed, and the tier those creators reached
• Deep working knowledge of Tik Tok LIVE Backstage and Live Center — creator onboarding, stream key issuance, diamond and task reporting, agency dashboards
• Fluency in Tik Tok LIVE monetization mechanics — diamond-to-payout conversion, agency commission structure, creator level and tier progression, valid days and hours task requirements, rookie and incubation programs, subscription
• PK fluency at the operational level — matchmaking dynamics, punishment rounds, cross-agency alliances, leader board and event strategy, endgame tactics
• Practical command of Tik Tok LIVE community guidelines
  , including the violation, strike, and appeal process. You should have handled real bans and gotten accounts back
• Hands-on production capability — Tik Tok LIVE Studio, OBS or Streamlabs, hardware switchers such as the ATEM line, multi-guest and multi-cam configuration
• Demonstrated ability to hold focus across a continuous 3–5 hour live block, repeatedly
• Comfort directing talent under pressure, including talent more visible than you
• Real numeracy — you'll read live dashboards and be expected to have opinions about causation

• Mandarin, Spanish, or Portuguese
• Experience operating Tik Tok LIVE across multiple markets, or running US-facing rooms from an overseas guild
• Existing relationships with Tik Tok LIVE ops or partner management
• You've personally streamed on Tik Tok LIVE at volume and know what it feels like on the other side of the lens

Peak US live entertainment traffic runs roughly 7pm to 1am Eastern. This is an evening and late-night role, five days a week including at least one weekend night. We're direct about this because it's the most common reason this job doesn't work out.

Base salary plus a performance component tied to the revenue of the rooms you run. We want your incentives pointed where ours are: rooms that compound, hosts who stay, and gifters who come back.

• You want to be on camera. That's a separate role we're hiring for separately
• You need a defined process to follow. You're helping write it
• Your Tik Tok LIVE experience is entirely on the Shop and commerce side. Different discipline, different room