Senior Director, Entertainment & Lifestyle Partnerships

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Visa will accept applications for this role until at least 08-31-2026

The Senior Director, Entertainment & Lifestyle Partnerships is a senior leader within LAC Marketing, responsible for leading Visa's entertainment, gaming, lifestyle, travel, and cultural partnership strategy across the Latin America and Caribbean region. This role oversees existing partnerships and identifies new platforms that drive client engagement, business growth, consumer relevance, and Marketing Services revenue.

This role reports to the SVP, LAC Marketing and works in close coordination with the Sports & Hospitality partnerships team, Consumer Marketing, Brand, Media, Content, Client Marketing, and Marketing Services to ensure partnership platforms deliver integrated value across clients, consumers, and the broader Visa ecosystem.

This leader will develop scalable regional platforms that strengthen Visa's connection with consumers, clients, and key growth segments-particularly Next Gen and Affluent audiences-through culturally relevant experiences in music, entertainment, gaming, fashion, travel, and lifestyle.

Responsibilities:

• Lead Visa's entertainment, gaming, lifestyle, travel, and cultural partnership strategy across LAC, identifying and developing new platforms that drive client engagement, business growth, and consumer relevance.
• Build and scale a diversified portfolio of passion-based platforms that connect Visa with Next Gen and Affluent audiences through culturally relevant experiences.
• Develop decision frameworks for partnership evaluation, acquisition, and renewal that ensure strategic alignment, commercial rigor, and measurable business outcomes.
• Identify emerging trends and cultural movements across entertainment, music, gaming, fashion, and travel to keep Visa culturally relevant and ahead of competitors.

• Oversee Visa's music partnership strategy across LAC, building and expanding presence across music festivals, artists, streaming platforms, and cultural moments.
• Develop scalable music platforms that can be activated across markets, clients, and consumer segments to drive engagement, preference, and Marketing Services revenue.
• Identify and secure strategic music partnerships that differentiate Visa and create experiences competitors cannot easily replicate.

• Oversee Visa's gaming and entertainment partnership portfolio, including existing Disney partnerships and new opportunities across gaming platforms, esports, streaming, and digital entertainment.
• Develop partnership strategies that drive relevance with Next Gen consumers while creating scalable activation opportunities for clients.
• Lead the evolution of gaming and entertainment partnerships from traditional sponsor ships to integrated, experience-driven platforms.

• Drive Marketing Services revenue growth through partnership platforms, developing commercially viable activation packages, hospitality experiences, and client engagement opportunities.
• Partner with Client Marketing and Sales to translate entertainment and lifestyle partnerships into client-ready solutions that drive measurable business outcomes.
• Develop scalable commercial models that enable clients to activate against Visa's entertainment and lifestyle platforms with clear ROI measurement.
• Support Visa's Marketing Services goals by building the next generation of growth platforms that unlock new revenue streams.

• Create differentiated consumer experiences through entertainment and lifestyle partnerships that build brand preference, drive relevance, and deepen engagement among priority segments.
• Develop benefits and experiences for Affluent and Next Gen audiences that leverage Visa's entertainment portfolio to create competitive differentiation.
• Ensure partnership activations are integrated with broader marketing strategies across media, content, digital, and consumer engagement.

• Build and lead a high-performing team focused on entertainment, gaming, music, and lifestyle partnerships across LAC.
• Manage relationships with external partners, rights holders, agencies, and platforms to ensure partnership value is maximized.
• Partner closely with Global Sponsorship & Experiential Marketing to align regional strategies with…