Director, US Wealth Distribution, Miami, FL

It Starts Here:

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities We Want to Talk to You!

The Commercial Sales Head will lead the revenue growth strategy, distribution execution, and advisor engagement for the broker-dealer’s High Net Worth (HNW) and International Wealth segment. This leader is responsible for driving new client acquisition, deepening existing relationships, and optimizing product penetration across advisory, brokerage, alternatives, lending, and cross-border wealth solutions. This role requires a deep understanding of U.S. wealth management regulations, including FINRA/SEC rules, Reg BI, AML/KYC, suitability standards, and cross-border requirements impacting international HNW clients.

The position partners closely with Product, Compliance, Marketing, and Senior Leadership to execute commercial strategy across a multi-jurisdictional client base.

• Develop and execute the commercial sales strategy for the HNW and international wealth businesses.

• Drive growth in key product lines including managed portfolios, structured solutions, alternatives, lending solutions, and international investment products.

• Set advisor and regional sales targets, KPIs, and compensation levers to align with P&L objectives.

• Identify new business opportunities in global HNW markets (e.g., LATAM, EMEA, APAC, global families, expats).

• Lead and mentor a team of relationship managers, advisors, and sales specialists supporting domestic and international HNW clients.

• Partner with regional leadership and branch managers to drive penetration of HNW products and platforms.

• Oversee pipeline development, client segmentation strategy, and campaign execution.

• Conduct regular performance reviews and design targeted talent development plans.

• Ensure all sales activity complies with FINRA, SEC, OFAC, KYC/AML, FATCA, CRS, Reg BI, and firm supervisory requirements.

• Oversee suitability and advisory fee discussions for HNW and complex products.

• Coordinate with Legal & Compliance to manage cross-border marketing restrictions and international client documentation.

• Serve as an escalation point for compliance matters involving international accounts, tax considerations, product eligibility, or client onboarding.

• Collaborate with Product & Investment teams to expand offerings in wealth advisory, alternatives, international fixed income, structured notes, and cash management.

• Support new product rollouts, pricing updates, and commercial positioning.

• Provide field feedback on product performance, client demand, competitive intelligence, and platform enhancements.

• Partner directly with top HNW advisors and key client relationships on growth initiatives.

• Oversee strategies for global family offices, cross-border households, and UHNW prospects.

• Represent the HNW & International Wealth business at executive forums, client events, and regulatory discussions.

• Collaborate with supervision and risk teams to ensure compliance alignment in sales practices.

• Review trends in suitability flags, trade surveillance escalations, and HNW risk indicators.

• Maintain strong governance around incentives, documentation, and client communication standards.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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