Director​/Senior Director Payer Marketing

Job Purpose

The Director / Senior Director Payer Marketing will be responsible for executing the U.S. payer value communication strategy and tools to support optimal product access. This individual will lead the creation of payer-facing resources, including value proposals, PIE docs, AMCP dossiers, and field tools. They will work closely with cross-functional stakeholders to ensure that payer messaging is clinically relevant, economically compelling, and compliant with regulatory standards.

The Director / Senior Director Payer Marketing will be responsible for executing the U.S. payer value communication strategy and tools to support optimal product access. This individual will lead the creation of payer-facing resources, including value proposals, PIE docs, AMCP dossiers, and field tools. They will work closely with cross-functional stakeholders to ensure that payer messaging is clinically relevant, economically compelling, and compliant with regulatory standards.

• Pre-Launch (FDA
  -24 to 0 months):
  • Insight generation & message testing:
    Conduct payer research project and further message testing to inform Payer Value Proposition and access / contracting strategy
  • Payer Value Proposition development:
    Lead the creation of a value story tailored to payer needs and access barriers by partnering with HEOR and Medical Affairs to shape the clinical and economic positioning
  • PIE and AMCP content:
    Own development of the Pre-approval Information Exchange (PIE) and AMCP unapproved product dossier as well as field tools (e.g., payer value decks, FAQs, objection handlers, and training guides)
  • Access pull-through materials (payer, HCP, patient):
    Develop and create materials facing payers, HCPs and patients to communicate and support patient access (e.g., payer leave-behinds, HCP office reimbursement guides, PA checklists, appeals / med exception templates, SP network cards, affordability guides, etc.)
  • Access improvement initiatives & advocacy:
    Drive initiatives and advocacy collaborations with key disease landscape stakeholders to improve patient access
  • Training:
    Help train payer account teams and FRMs on the value story and how to compliantly deliver payer materials
  • Cross-functional & MLR alignment:
    Collaborate with Legal, Regulatory, and Medical teams to ensure all materials meet MLR and PIE standards
  • HEOR:
    Lead HEOR project with vendors to create required HEOR outputs for AMCP and PIE
• Post-Launch (FDA Approval to +6 to 12 Months)
  • Payer content development:
    Update and finalize payer materials, including the AMCP approved dossier, to reflect final label, NDC, and approved claims
  • Continued payer insights and message refinement:
    Assess payer objections and access challenges gathered from field teams and update field resources based on real-world access patterns, denials, or payer pushback
  • Access pull-through materials:
    Collaborate with KAMs, hub and FRM teams to develop tools and content for coverage and prior auth support
  • Coverage metrics:
    Define KPIs and gather usage and impact data on payer tools and messages
  • Coverage milestone communication:
    Partner with Comms and Marketing to communicate early wins (e.g., “XX% of covered lives”) to field teams and internal stakeholders
• Payer campaigns:
  Launch targeted payer campaigns for long-tail regional plans

• Bachelor’s degree required
• Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred

• At least 5 years in U.S. market access marketing, payer strategy, or related roles
• Demonstrated experience leading AMCP dossier creation and PIE materials
• Experience supporting a successful product launch in an (Immunology) specialty or rare disease area is preferred