Senior Manager, HR

Who We Are

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

Frida is seeking a Senior Manager, Human Resources to join our People team based in Miami, FL. Reporting to the Chief Human Resources Officer, this role serves as a strategic HR Business Partner to leaders across the organization while overseeing critical HR operations and employee lifecycle processes. The selected candidate will leverage strong business acumen, operational excellence, and people expertise to drive organizational effectiveness, support talent initiatives, and enhance the employee experience.

This individual will partner closely with leaders to influence workforce decisions, analyze people data, develop executive‑ready presentations and recommendations, and ensure HR programs and processes scale alongside the business. The ideal candidate is equally comfortable navigating employee relations, leading process improvements, and presenting insights to senior leadership. The Senior Manager, Human Resources will thrive in a dynamic, fast‑paced, and entrepreneurial environment.

Responsibilities to include:

• Serve as a trusted advisor and strategic HR partner to leaders across assigned business functions.
• Build strong relationships with leaders and employees to provide guidance on people, organizational, and business matters.
• Partner with leaders to align people strategies with business objectives, organizational priorities, and growth plans.
• Provide coaching and consultation on performance management, employee development, organizational design, workforce planning, and team effectiveness.
• Analyze people metrics, workforce trends, engagement data, and organizational insights to identify risks and opportunities and provide actionable recommendations.
• Develop executive‑ready presentations, dashboards, reporting, and business cases to support people‑related decision‑making and leadership discussions.
• Support talent review, succession planning, and high‑potential employee development initiatives.
• Facilitate performance management processes, including calibration discussions, development planning, and talent assessments.
• Lead and support employee engagement, retention, and organizational health initiatives.
• Manage complex employee relations matters and conduct effective, thorough, and objective investigations.
• Partner with legal counsel as needed regarding employment‑related matters.
• Support change management initiatives, organizational restructuring efforts, and business transformation projects.
• Collaborate closely with Talent Acquisition, Learning & Development, and People Experience teams to deliver integrated people solutions.
• Support annual compensation planning, market benchmarking, and total rewards…