Lead Technical SEM Manager

Lead Technical SEM Manager ()

Join to apply for the Lead Technical SEM Manager () role at Scribd, Inc.

At Scribd Inc. (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products:
Everand, Scribd, Slideshare, and Fable.

We support a culture where employees can be real and bold, debate and commit, embrace plot twists, and prioritize the customer. Work structure balances flexibility with community and values intentional in‑person moments; occasional in‑person attendance is required for all employees.

This role is on the Performance Marketing team and focuses on , our brand offering access to 200M+ documents on virtually any topic. Sitting at the intersection of product, data, and paid media, you’ll own the technical foundation that allows us to build scalable, automated performance marketing systems for our ad platforms. The focus is on SEM initially but can expand to other channels as the program matures.

You have experience building in‑house performance marketing systems where scale, automation, and data quality were central to success. You’re excited about designing and experimenting around systems, not just running campaigns, and are comfortable partnering closely with product, data, and engineering teams to build technical solutions that drive business goals.

• Own paid media content feed infrastructure, designing, experimenting, and maintaining pipelines that translate ’s content catalog into ad platform inputs.
• Ensure accuracy, safety, and quality of eligible content across DSA, PMax and other feed‑based campaigns.
• Organize content for ad platform ingestion, including grouping documents and categories to improve efficiency, budget management, and bidding strategies.
• Define and maintain automation guardrails, including inclusion and exclusion logic of our 300M+ documents, balancing scale and risk.
• Run SEM campaigns hands‑on initially to validate feed logic, evaluate infrastructure, and partner long‑term with the SEM channel manager on strategy and roadmap.
• Be the primary liaison between product/content teams and channel managers, translating product priorities into performance/campaign implications and relaying performance back to cross‑functional teams.
• Build systems for monitoring feed health and coverage as the content library grows and evolves.
• Design and lead experimentation at the feed/system level.

• 7+ years (with 3+ years in‑house) of experience in performance marketing, growth, or marketing ops/engineering, with a strong track record of owning and scaling paid acquisition programs.
• Demonstrated success managing complex, feed‑based SEM campaigns at scale, including campaign architecture, expansion, and query‑to‑content or landing page coverage strategy.
• Fluency in feed‑based or catalog‑driven ads systems with the ability to grow programs through content coverage, feed inputs, and automation best practices.
• Proven ability building out structures that replace manual campaign management and scale across large content sets.
• Experience enabling and managing automated campaign types (such as DSA, Performance Max, AIMax, dynamic social ads) with a performance‑first approach.
• Strong cross‑functional collaboration skills, with a track record of partnering with product and engineering teams to translate marketing needs into technical requirements.
• Comfort working closely with data engineers, contributing to ETL pipeline development and diagnosing data quality issues as they relate to campaign performance.
• Experience designing and executing experiments at the feed and system level, including feed changes, expansion or restriction logic, and content grouping and prioritization strategies.
• Strong communication skills, with ability to communicate priorities, learnings, tradeoffs to both technical and non‑technical stakeholders.

• Experience with marketing subscription products or digital content services.
• Familiarity with mobile app marketing and…