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Director of Performance Marketing
Job in
Miami, Miami-Dade County, Florida, 33222, USA
Listed on 2026-02-06
Listing for:
Avenue Z
Full Time
position Listed on 2026-02-06
Job specializations:
-
IT/Tech
Digital Marketing, Ecommerce, Data Science Manager
Job Description & How to Apply Below
Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels-from ChatGPT to The Wall Street Journal to Tik Tok. With 30 years of leadership in search and content marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.
The Director of Performance Marketing leads the strategic vision, portfolio performance, and execution alignment across Avenue Z's Managed Services division.
This Miami-based, in-office role is a results-driven strategy position, not a people management role.
The Director operates as the portfolio growth architect across the entire funnel, identifying constraints, building CRO roadmaps, unlocking scale, and ensuring measurable impact across paid media, direct response, ecommerce strategy, retention, design, and development.
Key Responsibilities:
- Define and drive the strategic growth vision across Managed Services accounts
- Build structured CRO roadmaps, including testing prioritization and execution sequencing
- Lead landing page ideation aligned with traffic intent and funnel stage
- Conduct deep data analysis across paid, site performance, retention, and conversion metrics
- Identify scaling constraints and optimize accounts to become CRO-ready
- Create and refine discounting, bundling, and promotional strategies to improve contribution margin
- Align cross-functional pods (PM, CRO, Design, Development, Marketing) around strategic priorities
- Build and maintain a centralized portfolio visibility system (green vs. red accounts)
- Share performance wins, insights, and scalable frameworks across accounts
- Identify strategic upsell opportunities (increasing the scope of execution) while blocking unnecessary upsells when disciplined scaling is required. (Gatekeeper for the scalable brands)
- Identify when a service is negatively impacting performance and recommend restructuring, replacing, or repurposing accounts accordingly.
- Portfolio-level performance, profitability, and scalability
- Strategic alignment between client goals and Avenue Z execution
- Data-driven decision-making across all engagements
- Ensuring services deployed are contributing positively to growth and margin
- Proven experience scaling at least one 8-figure ecommerce brand ($10M+ annual revenue)
- Demonstrated ownership of full-funnel growth strategy across paid media, CRO, retention, and onsite optimization
- Direct experience building and executing structured CRO roadmaps, including A/B testing frameworks and landing page optimizationE
- xperience identifying and removing scaling constraints across acquisition, conversion, and retention
Deep understanding of ecommerce contribution margin, LTV, CAC, MER, and profitability modeling
Hands-on experience analyzing performance data and translating insights into strategic action - Experience optimizing discounting, bundling, and promotional strategies without eroding margin
Experience aligning cross-functional teams around performance priorities (without necessarily being a direct people manager) - Demonstrated ability to identify when a service or channel is hurting performance and confidently recommend restructuring or reallocation
- Job Type: Full-time Employee in Miami Office
- Annual Base Salary: $150,000/year + Performance Bonus
- Medical, Vision and Dental Plan
- 401(k) Plan + 4% Employer Match
- Unlimited PTO
- Hybrid & Collaborative Environment
- Company-Wide & Team Events
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