Manager, Lifecycle & CRM Marketing

Overview

We are Brands Mart – A leading Consumer Electronics and Appliance Retailer in the Southeast. With retail stores in Florida and Georgia and a growing e-commerce presence, Brands Mart USA has a legacy of offering your favorite brands at the lowest prices. We provide our team members the opportunity to reach their full potential in a high-energy, incentive-based environment with competitive benefits.

This is much more than a job – it is a career with purpose.

Summary:

The Lifecycle Marketing Manager will own Brands Mart’s email and SMS lifecycle strategy, including campaign execution, automated customer journeys, and triggered communications across the full customer lifecycle. This role is responsible for building, executing, optimizing, and scaling high-impact email and SMS programs that drive revenue, retention, and customer engagement.

This role will partner closely with internal teams and external agencies to ensure creative, data, and technical execution align with lifecycle objectives and business goals.

• Own the end-to-end email and SMS lifecycle roadmap, including campaign calendars, triggered programs, and automated journeys
• Analyze and report on lifecycle performance, including revenue contribution, engagement, conversion, and incremental lift
• Develop and execute a structured testing roadmap (A/B and multivariate) across campaigns and automated journeys
• Partner with multiple agencies to ensure creative, data, and link files are delivered and on track for deployment
• Hands-on experience building and managing automated journeys within an ESP/CDP (e.g., Zeta, Salesforce, Braze, Iterable, Klaviyo)
• Ability to translate data feeds, events, and customer attributes into scalable lifecycle automation
• QA all emails/sms for creative, link and data accuracy
• Develop and evolve advanced segmentation strategies based on customer behavior, lifecycle stage, and purchase history
• Ensure compliance with data privacy regulations such as GDPR, CAN-SPAM, and CCPA.
• Conduct periodic audits to verify the integrity of email data and identify improvement areas.
• Develop and maintain standard operating procedures (SOPs) for data hygiene and email list management.

• BS/BA degree in related field of study
• Between 3-5 years of experience
• Working knowledge of HTML/CSS for email QA and light troubleshooting (not design-focused)
• Experience in an agency and/or corporate marketing environment preferred
• Email and sms experience preferred
• Experience with ZETA platform preferred

• Strong written, verbal, and communication skills a must
• Worked closely with an email program tracking email schedules and success metrics
• Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
• Ability to coordinate cross-functional team efforts
• Resourceful and solution oriented
• Operates effectively in a fast-paced, deadline-driven environment
• Strong understanding of lifecycle marketing concepts, including triggers, states, and customer journey orchestration
• Comfortable working with data, segmentation logic, and automation rules

The above statements are intended to describe the general nature and level of work performed by team members assigned to this classification. The statements are not intended to be an exhaustive list of all job duties performed by team members assigned to this classification.

Our team members are our greatest asset. As an expression of our appreciation, Brands Mart is proud to offer competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes:

• Employee assistance program
• Employee purchase program with exclusive discounts
• Physical and financial well-being programs
• 401(k) plan with contribution matching
• Paid time off, including vacation days, sick days, and holidays
• Life and disability insurance
• Medical, dental and vision insurance
• Pay on Demand

Benefits vary based on full- and part-time employment status.

At Brands Mart, we sell a wide variety of consumer electronics, home appliances, furniture,…