Digital Growth Specialist

About the Role

We’re seeking a performance-driven Digital Growth Specialist (Independent Contractor) to support our marketing efforts during a period of growth and system transition. This role is ideal for a self-directed marketer who enjoys owning execution, optimizing campaigns, and working across multiple digital channels.

You’ll focus on paid media, messaging, CRM marketing automation, analytics, and funnel optimization, while also supporting a CRM transition. This is a 90-day contract engagement, with the potential for extension based on business needs.

Copywriting & Messaging

• Develop conversion-focused copy for paid ads, email campaigns, SMS campaigns, landing pages, CTAs, and retargeting initiatives
• Maintain brand voice, messaging standards, and compliance requirements
• Test, analyze, and optimize messaging based on campaign performance

Paid Media Management

• Set up, manage, and optimize paid advertising campaigns across platforms such as Meta, Google, You Tube, and other applicable channels
• Monitor performance and continuously optimize for ROI, lead quality, and conversion rates
• Manage budgets, audiences, creative testing, and performance reporting

Email, SMS & Marketing Automation

• Build and deploy email marketing campaigns and automated workflows
• Create and manage SMS campaigns
• Manage CRM tagging, segmentation, and automation logic
• Monitor deliverability, engagement, and campaign performance

CRM Transition & Configuration

• Serve as the primary marketing contact during the CRM transition
• Support migration planning, testing, and timeline coordination
• Assist with data mapping, tagging structures, and segmentation strategies
• Build and configure marketing automations in the new CRM
• Validate lead routing, attribution, reporting, and integrations
• Document workflows, processes, and best practices
• Troubleshoot campaign, integration, and data flow issues
• Support configuration related to a phone provider transition, if applicable

Website, Funnels & Analytics

• Build and update landing pages and funnel assets
• Maintain website content and perform basic SEO updates
• Install and manage tracking pixels, UTMs, and conversion tracking
• Monitor dashboards and analytics to guide optimization decisions

Deliverables

• Executed and optimized digital marketing campaigns
• CRM marketing automations and supporting documentation
• Performance reports and insights as requested
• Updated website and funnel assets
• Functional tracking, attribution, and reporting systems

What We’re Looking For

• Proven experience in digital marketing and paid media management
• Strong copywriting skills with a focus on conversion and performance
• Hands-on experience with CRM and marketing automation platforms
• Experience supporting CRM migrations or system transitions (Applied Epic preferred)
• Proficiency with analytics, tracking, and reporting tools
• Ability to work independently, manage multiple initiatives, and adapt during periods of change

Contract Details

• Location:
  
  Miami, FL
• Department:
  Marketing
• Engagement Type:
  Independent Contractor
• Contract Term: 90 days
• Experience Level: Mid-level
• Pay: $18–$20/hour