Ecommerce Content Producer

Overview

Ecommerce Content Producer Talento has partnered with a Miami based company on an Ecommerce Content Producer role. This incumbent is responsible for building, launching, and optimizing promotional and personalized content across a high-traffic ecommerce website. This role brings digital merchandising strategies to life by translating marketing initiatives, product launches, and brand moments into engaging front-end experiences that drive user engagement and conversion across all devices.

This position owns the day-to-day execution, maintenance, and optimization of onsite content, ensuring experiences are visually compelling, technically sound, accessible, and aligned with business objectives. The role combines hands-on front-end production with collaboration across marketing, creative, analytics, and technology teams.

• Produce and deploy front-end ecommerce content supporting promotions, sales campaigns, announcements, and brand initiatives.
• Execute personalization initiatives by developing and implementing audience segments, targeting rules, and decision logic informed by analytics and business priorities.
• Build and maintain onsite experiences using HTML, CSS, and JavaScript within content management and experimentation platforms.
• Translate creative mockups, wireframes, and concepts into accurate, high-quality front-end implementations.
• Maintain and optimize existing site content to ensure accuracy, performance, accessibility, and consistency.
• Manage multiple concurrent campaigns while meeting deadlines and quality standards.
• Conduct quality assurance testing across browsers, devices, and operating systems; troubleshoot issues independently or partner with technical teams as needed.
• Collaborate cross-functionally with marketing, brand, ecommerce, analytics, and technology teams to ensure content aligns with brand guidelines, best practices, and compliance requirements.
• Ensure all onsite content and campaigns are properly tagged for reporting, analytics, and experimentation.
• Incorporate insights from A/B testing, user behavior, and performance data to continuously improve onsite experiences.
• Support additional projects and initiatives as assigned.

• Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field, or equivalent practical experience.
• 3+ years of experience in ecommerce content production, front-end web development, digital merchandising, or digital marketing.
• Strong working knowledge of HTML, CSS, and JavaScript.
• Hands-on experience with content management systems (CMS) and ecommerce or personalization platforms.
• Familiarity with CRM, marketing automation, personalization, or experimentation tools preferred.
• Experience supporting mobile-first or mobile commerce experiences is nice to have.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Excellent attention to detail with strong problem-solving and organizational skills.
• Comfortable collaborating with both technical and non-technical stakeholders.
• Ability to clearly communicate technical concepts to cross-functional partners.