Retention Marketing Associate Director

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels—from ChatGPT to The Wall Street Journal to Tik Tok. With 30 years of leadership in search and content marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.

We are seeking a hands-on, performance-driven Retention Marketing Associate Director to manage lifecycleand retention marketing across a portfolio of Shopify-driven e-commerce brands and B2B businesses.

This is a player-coach role. You will directly manage multiple client accounts while also providing oversight and strategic guidance to other retention leads managing their own accounts. This position is execution-heavy and requires strong hands-on experience building and optimizing CRM programs.

You will be accountable for driving measurable retention revenue growth across your book of business.

Key Responsibilities:

• Directly manage retention strategy and execution for multiple client accounts.
• Oversee and support other retention managers to ensure consistency in performance and best practices.
• Review lifecycle programs across accounts and identify opportunities for improvement.
• Own retention KPIs across your portfolio.

• Build, optimize, and maintain automation flows in platforms such as Klaviyo, Postscript, Attentive, Hub Spot, Salesforce, or similar.
• Execute campaigns end-to-end including segmentation, QA, scheduling, deployment, and reporting.
• Audit and restructure underperforming CRM accounts.
• Troubleshoot integration, deliverability, and tracking issues.
• Ensure accurate data flow between Shopify, CRM systems, and analytics platforms.

• Develop lifecycle strategies within Shopify ecosystems.
• Build high-performing flows including welcome, abandoned cart, post-purchase, replenishment, win-back, loyalty, cross-sell, and reactivation sequences.
• Align retention initiatives with paid media and promotional strategy to support blended performance goals.

• Build and optimize nurture sequences aligned with pipeline stages.
• Support lead qualification, re-engagement, and client retention workflows.
• Collaborate with sales teams to improve lifecycle communication and CRM utilization.

• Conduct A/B testing across subject lines, messaging, offers, and segmentation.
• Analyze retention performance using cohort and revenue data.
• Provide regular reporting on LTV, repeat purchase rate, churn, and retention revenue contribution.
• Identify scalable automation opportunities across accounts.

Tools You’ll Use

• SMS Providers (Attentive, PostScript)
• Shopify, Figma, Google Docs, AI (ChatGPT, Glean)
• GA4, Looker Studio, or other reporting tools

Qualificationsb>

• 5–7 years of experience in lifecycle and retention marketing.
• Experience managing multiple client accounts in an agency or multi-brand environment.
• Hands-on experience building and optimizing complex flows in Klaviyo, Hub Spot, Salesforce, Attentive, or similar platforms.
• Proven ability to grow retention revenue for Shopify-based e-commerce brands.
• Working knowledge of B2B CRM lifecycle and nurture strategy.
• Strong analytical mindset with ability to tie retention efforts to revenue performance.
• Some experience mentoring or overseeing junior team members.
• Must be located in Miami, FL.

• Job Type: Full-time Employee
• Base Salary: $90,000 – $115,000 annually, based on experience and demonstrated performance.
• Performance-based bonus potential tied to portfolio retention growth may be available.