Media Analytics and Insights Manager

Company Description

Arc is the leading creative engine within Publicis’s group of commerce agencies. In an era of unprecedented change, where shopping happens anywhere and everywhere, we believe that brands not present at the moment of desire will be resisted. Which is why everything we do is in service of creating Irresistible Commerce — breakthrough creative solutions fueled by data-driven insights. It’s a proven approach that’s earned us recognition as WARC’s #1 Specialty Retail Agency, along with accolades from Adweek, ANA Reggie Awards, and Effies.

And we do it all in an irresistible culture that’s put Arc on the AdAge Best Places to Work list.

Arc is looking for a strategic, client-facing Media Analytics and Insights Manager to parse and analyze commerce media data, develop insights, and manage reporting for our high-profile CPG client!

In this role you will review, parse, analyze, interpret, and report data related to commerce media initiatives. You will manage and align taxonomies across agency, client, and IAT partners, categorizing and mapping data to ensure clean data sets and reliable reporting.

In close collaboration with Account, CX Media teams, and Client Analytics teams, you will foster cross‑functional partnerships to design and implement analytics solutions across a variety of commerce and retail media campaigns. You will lead analytics and data foundations for things like MMMs, CMMs, quarterly reporting, etc, and will support internal measurement solution product builds and execution.

You will leverage your deep industry knowledge with your advanced data collection and modeling capabilities to drive and oversee the execution of client global reporting (MMMs, CMMs, etc.), utilizing multiple data streams like retail media networks’ API/Dashboards, third‑party measurements, and first‑party client data.

• You are a self‑starter who is driven by curiosity and a desire to continue learning
• You are highly collaborative and solutions‑oriented
• You are comfortable working in a client‑facing capacity to present and discuss information related to data, insights, analytics and reporting
• You are obsessed with using data‑driven insights to drive commerce media efficiency and effectiveness
• You have a combination of both functional and technical skillsets
• You are driven by growth opportunities within analytics solutions and across analytics operations
• You are interested in new AI‑based automated analytics solutions, tools, and applications to improve productivity, streamline costs, reduce time and effort, and boost client satisfaction
• You want to expand your understanding of the digital marketing retail media landscape and build the foundations of how analytics solutions maximize value for Arc’s clients

PLEASE NOTE: While there are no specific location requirements for this role, the client and team operate on East Coast hours and applicants should be willing to accommodate that schedule. Priority will be given to candidates who are commutable to a Publicis Groupe office and willing to commit to a 3 day/week onsite hybrid schedule.

ALSO

NOTE:

This role requires prior experience working within commerce media, CPG, and/or retail industries, either client‑side or as an agency partner.

• Lead the development and operationalization of reporting services to build high‑quality, consistent analytics solutions and help strengthen the core of our analytics offerings
• Serve as a key resource to organize and measure individual commerce media program results and provide performance insights
• Own data collection, ingestion, categorization, and reporting for client global analytics and enforce data governance and taxonomy across retail media data, including RMN first‑party and third‑party vendor data
• Collaborate closely with both internal and client teams to design and develop cutting‑edge analytics solutions
• Use data storytelling to communicate with a variety of different audiences and stakeholders based on their unique needs, be it internal teams, client marketing managers or client analytics teams
• Integrate data and technology to help drive analytics development and learning roadmap creation,…