Marketing Analytics Lead

Overview

Description  is looking for a Marketing Analytics Lead to take ownership of measurement, attribution, and performance optimization across our marketing ecosystem. Jiffy invests significantly across channels including Google Ads, Meta, email, and affiliates
, but today we lack dedicated analytics ownership to ensure we are confidently allocating budget toward the campaigns that drive high-LTV customers. Attribution remains imperfect, campaign analysis is often manual, and key ROI questions can take too long to answer.

In this role, you will build the reporting and measurement foundation that enables faster, more accurate marketing decision-making. You will partner closely with Maria's team and leadership to improve attribution, strengthen channel performance visibility, and introduce incrementality testing practices such as geo lift studies. This role will operate at the intersection of marketing platforms and the data warehouse, helping translate spend into true business impact.

This is an ideal role for someone with deep performance marketing analytics experience, strong metric discipline, and the ability to influence how marketing dollars are spent.

This role follows a hybrid work model with a requirement of a minimum of three (3) days per week onsite
. Employees should expect to work regularly from the office to support collaboration and business needs.

• Own marketing measurement and performance reporting across channels including Google Ads, Meta, email, and affiliates.
• Build scalable, executive-ready dashboards (primarily in Hex) that track ROI, CAC, LTV, payback period, and campaign performance across business lines.
• Improve attribution and campaign performance visibility beyond basic first/last touch approaches, ensuring marketing reporting ties back reliably to orders and revenue.
• Partner directly with channel owners to identify the right metrics, extract key fields from marketing platforms, and create consistent reporting foundations.
• Lead performance optimization efforts for priority channels, with Google Ads as the primary initial focus.
• Design and analyze incrementality and lift testing approaches (starting with geo lift studies) to measure true marketing impact.
• Support faster campaign iteration through structured post-campaign analysis and ongoing performance insights.
• Bring strong metric governance and discipline to ensure marketing teams and leadership can confidently act on performance data.
• Communicate clearly with executives and stakeholders, including the ability to push back on misleading attribution signals

• Bachelor's degree in Analytics, Economics, Statistics, Marketing Science, Computer Science, or a related field (or equivalent practical experience).
• 6+ years of experience in marketing analytics, growth analytics, or performance measurement roles.
• Strong expertise in paid marketing analytics, particularly Google Ads, and familiarity with Meta and other acquisition channels.
• Experience working both inside marketing platforms and within analytics/reporting environments (warehouse + BI), with comfort extracting custom performance fields and metrics.
• Strong proficiency in SQL and ability to connect marketing touchpoints back to orders and customer outcomes.
• Experience building self-service dashboards and reporting workflows using tools such as Hex (or similar BI platforms).
• Working knowledge of experimentation and incrementality measurement concepts (e.g., geo lift, conversion lift testing).
• Excellent communication and stakeholder management skills, including executive-ready storytelling and the ability to challenge unreliable metrics.

• Experience improving attribution systems beyond standard first/last touch models.
• Familiarity with CDP and analytics ecosystems such as Rudderstack, Mixpanel, and GA4.
• Experience operating in multi-business-line or ecommerce environments where spend allocation is complex.
• Exposure to marketing mix modeling (MMM) environments (hands-on ownership not required, partnership expected).
• Strong performance marketing intuition paired with analytical rigor.

• Own the marketing measurement foundation at a fast-growing ecommerce company with meaningful scale and complexity.
• Directly influence how marketing dollars are allocated across major growth channels.
• Partner closely with marketing leadership and executives on highly visible performance initiatives.
• Help Jiffy mature from unclear attribution and manual analysis to rigorous, test-driven optimization and faster iteration.

The base compensation for this role is expected to range from $110,000 to $130,000 per year. Actual compensation will be based on a variety of factors, including skills, experience, qualifications, and overall fit for the role.

Total compensation may include base salary, performance-based bonuses, equity, and benefits. Final offers are tailored to each candidate and take into…