Email and SMS Marketing Contractor

Where passion meets opportunity - the best of your adventures is the one you have yet to sail!

MSC Cruises, the world’s third largest cruise line brand is expanding its Marketing team in the USA and Canada. MSC Cruises North America seeks an experienced Email & SMS Marketing Specialist will support our North America Email and SMS programs for the Canadian market. The ideal candidate brings 5+ years of email marketing experience, deep Marketo expertise, strategic planning and optimization skills, and professional fluency in English and French with the ability to translate marketing copy accurately.

This is a contractor role requiring 4 days per week in the office, in Miami.

• Manage end‑to‑end email and SMS campaigns for MSC Cruises’ Canadian market: strategy, build, QA, scheduling, deployment, and post‑send analysis.
• Lead segmentation, targeting and personalization efforts to maximize engagement and conversion across lifecycle and promotional campaigns.
• Build, maintain and optimize Marketo programs, templates, and automation flows; ensure data integrity and deliverability best practices.
• Develop test plans (A/B and multivariate), analyze results, and apply learnings to improve performance.
• Produce clear campaign reporting and actionable insights for stakeholders (open, CTR, conversion, revenue, deliverability metrics).
• Translate and adapt English marketing copy into professional French (and proofread French content), ensuring cultural relevance and brand voice consistency in French‑Canada.
• Coordinate with creative, CRM, analytics, and regional teams to align on timing, offers, and cross‑channel messaging.
• Maintain compliance with Canadian and U.S. email/SMS regulations (CASL, TICO, CAN‑SPAM), privacy policies and internal guidelines.
• Provide strategic recommendations for list growth, automation, channel integration, and lifecycle orchestration.

• 5+ years of hands‑on email marketing experience, preferably in travel, hospitality, or e‑commerce.
• Deep, demonstrable experience with Marketo (programs, tokens, triggers, Smart Campaigns, templates).
• Practical experience with SMS platforms, specifically Attentive, and integrating SMS into lifecycle campaigns.
• Strong analytical skills and experience with campaign reporting, A/B testing, and optimization.
• Fluent in English and French, with proven ability to translate and localize marketing copy for French‑Canada.
• Excellent attention to detail and QA skills (HTML/email rendering across clients, link tracking, personalization tokens).
• Knowledge of email deliverability best practices and regulatory compliance (CASL, CAN‑SPAM, TCPA).
• Ability to work onsite in Miami 4 days per week; available to start in March.
• Experience with CRM systems and data segmentation.
• Familiarity with Google Analytics or other analytics platforms for campaign attribution.
• Experience working with North American / Canadian markets and cultural nuances.

• US Passport or US Permanent Resident
• MSC Cruises is an E-Verify employer

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!