Director of Social Media

Salary: $145k-$165k Depending on Experience, Annually

We're looking for a strategic, highly-creative, boundary-pushing Social Media Director to architect and lead social presence across our portfolio of companies, with the primary focus on a rapidly growing insurtech platform.

This is a high-visibility leadership role responsible for defining the long-term social vision, building scalable systems, protecting brand reputation in regulated markets, and driving measurable business impact through organic and executive-led social strategy.

You will operate at the intersection of brand, growth, and reputation — translating company strategy into creative, credible, high-performing social ecosystems. This role requires executive presence, sound judgment, operational rigor, and a deep understanding of uber successful brand-building across social.

The company is a hybrid venture studio and evergreen private capital platform focused on building and backing the infrastructure behind Main Street. We partner with and operate businesses that sit at the intersection of technology, services, and regulated industries—creating durable companies that scale responsibly and endure.

Our portfolio includes a new, fast-growing, modern insurance platform for small and mid-sized businesses, alongside other operating companies and initiatives within the company ecosystem.

• 3-4 days/week onsite in downtown Miami (Brickell) - (sometimes more if needed)
• Company-paid parking or train pass
• 401k eligible on first payroll; company will match up to 4% of gross pay
• Monthly cell phone stipend
• Schedule/commute flexibility
• PTO in first year accumulates 120 hours in first 12 months
• 14 annual holiday days: 13 scheduled and 1 floating holiday

• Define and execute a multi-brand social strategy aligned with portfolio growth objectives.
• Establish KPIs tied to engagement quality, brand equity, and business outcomes — not vanity metrics.
• Advise executive leadership on social positioning, thought leadership, and reputational risk.
• Build a scalable social infrastructure capable of supporting multiple regulated brands.

• Serve as the guardian of brand voice across platforms, ensuring consistency, credibility, and compliance.
• Develop proactive and reactive communication frameworks for high-visibility or sensitive moments.
• Partner with legal/compliance stakeholders to ensure adherence to industry regulations.
• Lead crisis communications strategy across social channels when required.

• Develop and manage executive-led social strategies, particularly on Linked In and X.
• Position leadership as trusted voices within fintech, insurance, and infrastructure sectors.
• Ghostwrite and collaborate on high-impact thought leadership content.

• Design automated, documented, and compliant content workflows and approval processes.
• Build and oversee cross-platform content calendars with strategic intent.
• Establish scalable reporting frameworks that tie social performance to marketing and revenue goals.
• Manage external vendors, freelancers, or future team hires as needed.

• Collaborate with content, design, growth, and paid media teams to develop social-first campaigns.
• Drive engagement through high-quality static, carousel, video, and short-form content.
• Monitor trends, industry discourse, and cultural moments to ensure relevant participation.
• Leverage insights and analytics to continuously refine strategy and elevate performance.

• Experience supporting executive or founder-led social presence.
• Experience with social listening, sentiment analysis, or crisis communications.
• Familiarity with social automation and scheduling tools.
• Experience working in a start-up, venture studio, or multi-brand environment.
• Interest in infrastructure, insurance, or SMB-focused businesses.

• 7–10+ years of progressive social media leadership experience.
• Deep experience in architecting and amplifying highly visible brands across social channels - in house or in agencies.
• Fintech, insurance, SaaS, B2B, or other regulated industry experience a plus.
• Proven ability to translate brand strategy into measurable engagement and business impact.
• Experience advising executives or managing founder-led social presence.
• Strong writing and editorial instincts with demonstrated brand stewardship.
• Track record of building systems, workflows, and scalable social operations.
• Ability to operate with composure and discernment in high-stakes situations.
• Experience managing multiple brands or complex stakeholder environments.
• Strong analytical mindset with comfort reporting to executive leadership.