Performance Marketing Specialist

Job Description
Performance Marketing Specialist

We're hiring a Performance Marketing Specialist to take ownership of paid acquisition in-house at a direct-to-consumer (DTC) ecommerce company in the health and wellness space, operating a large, multi-brand product catalog and scaling through digital acquisition.

This is a highly hands-on, in-platform role for someone who has directly managed paid media - not just strategy - with deep execution experience inside the platforms.

The primary focus is Paid Search (Google Ads), with Paid Social (Meta) planned as a key growth channel.

This role requires someone who understands true DTC ecommerce performance - driving revenue from ad → product/category page → cart → checkout - across a high-SKU environment.

Responsibilities

• Own and manage Google Ads at scale across Search, Shopping, and Performance Max
• Execute and optimize Meta Ads for prospecting and retargeting
• Drive end-to-end ecommerce performance across the funnel (ad → site → conversion)
• Own key metrics: ROAS, CAC, budget allocation, pacing, and performance optimization
• Manage and optimize product feeds within Google Merchant Center
• Analyze performance using GA4 and ecommerce platform data
• Continuously improve campaigns across a large, multi-brand, high-SKU catalog

Qualifications

• Proven hands-on, in-platform experience managing $100k+/month in Google Ads
• Strong DTC ecommerce background (multiple products / high-SKU environments required)
• Deep experience with Google Merchant Center (feeds, disapprovals, optimization)
• End-to-end ownership of Search, Shopping, and Performance Max campaigns
• Experience running Meta Ads for ecommerce acquisition and retargeting
• Comfortable operating independently with full ownership of budget and performance

Details

• Full-time, Onsite role
• Location:
  
  Miami (Doral area)
• Salary: $80k-$90k base