Senior Web Content Strategist

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group's Global Ecommerce Team has an exciting career opportunity for a full-time Senior Web Content Strategist to the Senior Manager, Global Promotions & Merchandising Strategy.

The position is onsite and based in Miami, Florida.

The position is also not eligible for work authorization sponsorship.

Position Summary:
Join Royal Caribbean's eCommerce team as a Senior Producer, Web Content, responsible for shaping and delivering compelling e-commerce content and digital marketing strategies that inspire guests and clearly communicate brand and product value.

In this role, you'll leverage insights from business, consumer, and web analytics partners to develop engaging, high-impact web content and storytelling that drives qualified new traffic and supports top-tier, go-to-market product launches.

You will own long-term web content strategy by balancing data and insights, platform capabilities, design principles, and customer needs. Partnering closely with cross-functional teams, you'll ensure products continue to perform across the site post-launch, are properly merchandised within relevant content experiences, and are supported throughout the guest's cruise-shopping journey through innovative content types and ideas.

Qualifications, Knowledge and Skills:

Responsibilities:

• Develop, build, and publish content for new and existing marketing campaigns using Adobe Experience Manager (AEM) components, templates, and publishing systems.

• Ensure content accuracy and consistency across multiple landing pages and experiences.

• Own day-to-day content publishing operations, including troubleshooting issues and maintaining quality standards.

• Conduct regular content audits to ensure relevancy, accuracy, and alignment with brand and business goals.

• Manage projects, tasks, timelines, and cross-team dependencies using Jira.

• Maintain a deep understanding of site architecture, digital assets, and product content across the web ecosystem.

• Partner with internal stakeholders to support go-to-market initiatives, ensuring timely and accurate execution across channels.

• Support deployment content updates and ongoing merchandising enhancements across the site.

• Collaborate with SEO/AEO agencies to collect requirements and implement best practices.

• Manage project and ticket timelines, proactively communicating progress, risks, and requirements to stakeholders.

• Provide backup support for recurring promotions and always-on site campaigns.

• Apply a customer-centric, data-driven, and detail-oriented approach to content creation and optimization.

• Continuously evaluate and improve product content to support performance and business objectives.

• Identify opportunities to streamline content creation, workflows, and deployment processes to improve efficiency.

• Maintain clear documentation of content workflows, optimizations, and process improvements.

• Coordinate content reviews, manage feedback cycles, and oversee final approvals.

• Collaborate with UX and Design teams to enhance and develop new content and merchandising presentations.

• Analyze content performance and propose future opportunities for content, design, and experience improvements.

• Review and update legal documentation and initiatives within the legal microsite as needed.

Qualifications:

• Bachelor's degree in digital marketing, communications, programming, or a related discipline, or equivalent professional experience.

• 3-4 years of experience managing and optimizing digital content across web, landing pages, email, mobile, or campaign-driven experiences.

• Demonstrated proficiency in content analysis and optimization, using data, performance metrics, and user feedback to inform decisions.

• Working knowledge of user experience principles and how content supports conversion, merchandising, and digital sales performance.

• Hands-on experience working within a content management system; ability to execute…