Sr Data Analyst

Sr. Data Analyst We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career.

Lennar has been recognized as a Fortune 500 company and consistently ranked among the top homebuilders in the United States. Join a Company that Empowers you to Build your Future The Sr. Data Analyst on Lennar's Digital Experience Analytics team is an experienced, technically strong professional who transforms complex customer behavioral data into strategic insights that elevate the homebuyer's digital journey.

This role operates at the intersection of data engineering, product analytics, and marketing intelligence - partnering closely with product managers, UX designers, and marketing leaders to drive measurable improvements across , CRM, and paid media channels.
* A career with purpose.
* A career built on making dreams come true.
* A career built on building zero defect homes, cost management, and adherence to schedules.

Role Overview
* Advanced-level, individual contributor position on the Digital Experience Analytics team.
* Owns end-to-end analysis of the full customer digital journey - from first digital touchpoint through home purchase.
* Highly technical with deep expertise in SQL, Tableau, A/B testing, and AI data enablement
* Acts as a strategic analytics partner to digital product and marketing stakeholders. Your Responsibilities on the Team
* Own analysis of the end-to-end customer digital journey across  and our marketing & sales touchpoints, identifying friction points, and engagement opportunities.
* Lead the design, build, testing, and rollout of web behavior tracking, ETL, semantic layer and AI enablement, reporting, and self-serve data tools for product, UX, and marketing stakeholders.
* Design, execute, and analyze A/B and multivariate experiments (Optimizely or similar) to optimize digital experiences and drive measurable conversion improvements.
* Partner with cross-functional stakeholders to define success metrics, translate complex findings into clear recommendations, and present insights to leadership.
* Conduct UAT, provide end-user training, and maintain comprehensive project and analytics documentation.
* Leverage AI-enabled tools and emerging methodologies to accelerate analysis and enhance team productivity. Requirements
* Must have advanced SQL skills.
* Bachelor's degree in Computer Science, Information Technology, Business Administration, or a related field. (Master's degree beneficial).
* 5-8 years of experience in data analysis, digital analytics, analytics engineering, or a related role; experience in a digital product or e-commerce environment preferred.
* Confident with learning new tools, technologies, and methodologies.
* Experience with a data transformation tool such as dbt.
* Advanced experience with Tableau or similar data visualization tools.
* Strong communication, interpersonal, and presentation skills.
* Strategic thinker with the ability to see the big picture. Physical & Office/Site Presence Requirements:
This is primarily a sedentary office position which requires the Data Analyst II to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary. This is a position which requires the Data Analyst II frequent walking, standing and climbing stairs in/around homes, models and properties.

Must also have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary. Life at Lennar At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including…