Senior Associate, AEO Strategy

About Avenue Z, Inc.

Avenue Z is the AI-first agency - a digital marketing and PR company engineered to move fast. Brands partner with us to drive revenue and reputation across all channels, from ChatGPT to The Wall Street Journal, Shopify to Tik Tok, Meta to Google. Trusted by leaders in consumer brands, tech, and finance, we power the earned, owned, and performance media channels, driving influence.

About the role

Avenue Z is seeking a strategic and forward-thinking AEO/SEO Strategist who will design, implement, execute, and iterate AEO programs that improve how brands appear across AI-driven discovery environments. This role sits at the intersection of prompt strategy, LLM analysis, measurement, and cross-functional activation, turning complex signals into clear actions across technical SEO/AEO, owned media, and earned media work streams.

This individual will act as a strategic consultant and day-to-day Client lead, and must be able to understand the Client's overall marketing plans, business goals, and KPIs, and align these inputs with AEO strategies that will improve AI visibility and support AI-assisted conversion.

This individual must be intellectually curious, systems-minded, and comfortable testing emerging tools. You must embrace AI in your day-to-day workflows, yet also remain a skeptic and interrogator of what AI produces to assist in your work. You must be prepared to challenge conventional SEO thinking while maintaining Avenue Z's standards for quality, ethics, and client safety.

Responsibilities

Organic Strategy & Client Leadership

• Lead organic strategy for a portfolio of clients, building annual and quarterly roadmaps that account for both traditional SEO performance and Answer Engine Optimization (AEO) visibility across AI-driven search environments.
• Serve as the primary point of contact for clients on AEO / SEO, guiding strategic conversations around organic growth, AI Overviews, LLM-powered answer engines, and evolving search behavior.
• Translate search trends and performance insights into clear strategic priorities that support clients' broader marketing plans and business goals.
• Connect organic performance to business outcomes, translating complex SEO and AEO concepts into clear, actionable recommendations for senior stakeholders.
• Help clients understand how evolving search behavior impacts brand visibility, competitive positioning, and growth opportunities.

Search Landscape, Content & AEO Analysis

• Conduct in-depth keyword, prompt, and topic research, content gap analyses, and competitive analyses to identify opportunities across the full funnel.
• Analyze SERPs and LLM responses, including traditional organic results, SERP features, AI-generated summaries, and other generative search experiences, to understand how client content surfaces and where it's missing.
• Evaluate how client content performs across traditional and generative search, identifying opportunities to strengthen visibility, authority, and discoverability.
• Partner with content, PR, and creative teams to inform briefs, messaging, and content structures that improve discoverability and entity clarity across search and AI surfaces.

Technical SEO & Site Health

• Strengthen technical foundations, including site architecture, internal linking, indexation, structured data, and performance, using agency tools including Sitebulb and Screaming Frog to improve crawlability, entity understanding, and overall discoverability.
• Collaborate with web development and product teams to scope and prioritize technical fixes and enhancements, ensuring recommendations are feasible and aligned with broader roadmaps.
• Apply technical SEO best practices to AEO, with a clear understanding of how these elements influence both traditional rankings and generative visibility.

Analytics, Reporting & Insights

• Translate performance data from GA4, Search Console, Data Studio, and leading SEO and AEO tools into clear, actionable narratives that tie generative visibility signals, ranking shifts, traffic trends, and SERP feature changes back to client goals. Agency tools include Ahrefs, Peec, Profound, and Writesonic, among others.
• Craft Client-specific reporting and…