Media Planner

Responsibilities

• Design integrated media strategies across digital and traditional channels, translating business objectives into effective communication plans.
• Develop integrated media plans across digital (search, social, programmatic, video) and offline (TV, radio, OOH, print).
• Define channel roles within the full funnel (awareness, consideration, conversion).
• Build audience strategies based on data, insights, and business objectives.
• Allocate and optimize budgets across channels to maximize performance and efficiency.
• Translate client business goals into measurable media KPIs and frameworks.
• Collaborate with activation teams to ensure plans are executed as designed.
• Analyze campaign performance and provide strategic recommendations for optimization.
• Ensure consistency and governance across markets in regional or global accounts.
• Lead planning presentations and articulate rationale behind media decisions.
• Identify innovation opportunities (new formats, channels, test & learn frameworks).
• Cross-channel media planning (Digital + Offline integration).
• Audience segmentation and targeting strategy.
• Budget allocation and optimization modeling.
• Strong understanding of media KPIs (reach, frequency, CPM, CPA, ROI).
• Strategic thinking beyond execution.
• Knowledge of planning tools (e.g., Nielsen, Comscore, DV360).
• Ability to interpret data and derive actionable insights.
• Understanding of media buying principles (not execution-focused but informed).
• Stakeholder communication and presentation skills.
• Adaptability to multi-market / regional structures.

• Strong understanding of media KPIs (reach, frequency, CPM, CPA, ROI).
• Strategic thinking beyond execution.
• Knowledge of planning tools (e.g., Nielsen, Comscore, DV360).
• Ability to interpret data and derive actionable insights.
• Understanding of media buying principles (not execution-focused but informed).
• Stakeholder communication and presentation skills.
• Adaptability to multi-market / regional structures.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.