Paid Media Manager

Description

What We're Looking For

At Meltwater, we're looking for a highly analytical, performance-driven Paid Media Manager to lead the strategy, execution, and optimization of paid media campaigns that drive measurable pipeline growth and revenue impact.

This role is ideal for someone who is deeply hands-on in paid search and obsessed with performance optimization. You thrive in the details - from manual bidding strategies and audience targeting to conversion data, and campaign experimentation. You're constantly testing, refining, and improving campaigns to drive stronger business outcomes.

As Paid Media Manager, you will own multi-channel paid media programs across Google Ads, Linked In, Meta, and other digital channels. You'll partner closely with the Global Digital Marketing team, Marketing Operations and Field Marketing teams to align on strategy and broader demand generation goals.

At Meltwater, you'll join a collaborative and data-driven marketing organization where experimentation, innovation, and measurable impact are highly valued.

What You'll Do

* Own the strategy, execution, and optimization of paid media campaigns across Google Ads, Linked In Ads, Meta, and other digital channels, with a primary focus on Paid Search across Google and Microsoft (approximately 80% of the role).

* Continuously optimize campaign performance through hands-on management of bidding strategies, budget allocation, targeting, audience segmentation, ad creative, and landing pages.

* Run structured tests across keywords, creatives, audiences, landing pages, and bidding strategies to improve performance and efficiency.

* Analyze campaign and funnel performance data to identify actionable insights and optimization opportunities.

* Partner closely with Field Marketing and Sales to drive pipeline and ACV growth, and gather ongoing feedback to improve lead quality and campaign performance.

* Monitor and improve key performance metrics including CPL, conversion rates, and ROI

* Stay organized by documenting and tracking campaign spend, projects, and performance, including manually reviewing booked deals against paid media campaigns.

* Stay current on industry trends, platform updates, and emerging technologies to continuously evolve Meltwater's paid media strategy.

What You'll Bring

* 5+ years of experience in Paid Search or Paid Media, preferably in B2B SaaS or technology.

* Strong experience with manual bidding strategies, landing page optimization, audience targeting, and budget management, is a must.

* Deep hands-on expertise managing campaigns across Google Ads, Linked In Ads, Meta, and other paid media platforms.

* Experience running structured experiments and A/B testing across creatives, audiences, messaging, and landing pages.

* Proficiency with Salesforce, Google Analytics, Google Tag Manager, Looker Studio/Tableau, Marketo, Linked In Campaign Manager, and Google Ads.

* Excellent communication and collaboration skills across marketing departments and sales teams.

* Highly organized, detail-oriented, and results-driven with a passion for continuous optimization.

* The ability to legally work in the country of hire is required for this position.

What We Offer:

* Flexible paid time off that allows you to have an enhanced work-life balance

* Excellent medical, dental, and vision options

* Complimentary Calm App subscription for you and your loved ones, because mental wellness matters.

* Energetic work environment with a hybrid work style, providing the balance you need.

* Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.

Start Date:

August 2026

Compensation Overview

At Meltwater, we believe great impact deserves great reward. Our compensation approach is data-driven, market-informed, and built to scale with your growth. We benchmark roles against external market data and use structured leveling frameworks to ensure fairness, consistency, and internal equity across teams and geographies.

These frameworks are based on objective, gender-neutral criteria in line with applicable pay transparency regulations.

For this role, the base salary range is $115,000-$130,000

For this role, the base salary range is $115,000-$130,000 US per year + 10% annual bonus [subject to the terms of the applicable bonus plan]

Actual offers are determined based on job-related skills, experience, demonstrated capabilities, and work location. We typically hire within the range in a way that supports long-term growth, recognizing that compensation evolves as scope, performance, and impact expand over time.

We regularly review our compensation practices and conduct pay equity analyses to help ensure our decisions remain fair, objective, and market-aligned. Employees and candidates may request additional information on how compensation is determined, in line with local legal requirements.

Our Talent Acquisition Team is happy to walk you through the full compensation picture specific to your location and level during the…