Associate Director, Engineering - Marketing Technology Strategy & Architecture

Overview

We are seeking a Marketing Technology Strategy & Architecture Consultant to lead strategic engagements assessing client marketing technology landscapes and defining future-state architectures. In this role, the consultant will evaluate tools, data flows, integrations, and operational practices, identify gaps and opportunities, and deliver roadmaps to enable scalable personalization, real-time decisioning, and AI/ML-driven automation. The ideal candidate is a seasoned marketing technology consultant with deep expertise in enterprise Mar Tech ecosystems, personalization strategies, and data-driven architecture.

• Client Assessments & Analysis
  • Lead strategic engagements to evaluate client Mar Tech stacks, including tools, data pipelines, and activation platforms.
  • Identify capability gaps, redundancies, and operational pain points across marketing channels.
  • Assess the maturity of personalization capabilities, including content readiness, context discovery, decisioning, and experience delivery.
• Architecture & Roadmap Development
  • Develop current, transition, and future-state architecture diagrams and solution designs for client engagements.
  • Define integration strategies to operationalize AI/ML insights into marketing activation platforms.
  • Establish decision frameworks to guide future use case implementations and strategic planning.
  • Deliver phased, actionable roadmaps balancing quick wins with long-term investments.
• Personalization & Automation Strategy
  • Advise clients on scalable approaches to web, email, mobile, and cross-channel personalization.
  • Provide guidance on automated content delivery, journey orchestration, and progressive profiling.
  • Recommend strategic adoption of AI/ML technologies to enhance customer engagement and operational efficiency.
• Client Engagement & Strategic Guidance
  • Translate technical assessments into actionable business recommendations for client stakeholders.
  • Facilitate workshops and presentations for Marketing, IT, and Data leadership.
  • Drive alignment across client teams on future-state Mar Tech strategy and implementation priorities.

• Experience & Expertise
  • 8–12+ years of experience in marketing technology consulting, enterprise architecture, or digital transformation.
  • Proven track record leading strategic Mar Tech assessments, architecture design, and personalization strategy engagements for multiple clients over time.
  • Broad knowledge of modern Mar Tech ecosystems, including CMS, CDPs, activation platforms, marketing automation tools, and AI/ML infrastructure.
  • Experience with real-time personalization, cross-channel orchestration, and decisioning frameworks.
• Skills & Attributes
  • Strong consulting mindset with the ability to connect technical assessments to business value.
  • Excellent architecture design, technical documentation, and diagramming skills.
  • Clear communicator, skilled at executive presentations and stakeholder alignment.
  • Ability to balance strategic guidance with practical, actionable recommendations.
  • Familiarity with IT security, compliance, and governance considerations in marketing technology.

Nice to Have – Digital Asset Management (DAM):
Experience with enterprise Digital Asset Management platforms is a plus. Familiarity with taxonomy design, metadata frameworks, asset governance, rights management, and integration of DAM into CMS, CRM, and activation workflows is desirable. Exposure to platforms such as Adobe Experience Manager Assets, Bynder, Aprimo, Sitecore Content Hub, or similar enterprise DAM solutions is beneficial. Experience supporting multi-brand or Automotive environments, including dealer networks and distributed content models, is also highly valued.

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible…