Associate Director, Engineering

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

We are seeking a Marketing Technology Strategy & Architecture Consultant to lead strategic engagements assessing client marketing technology landscapes and defining future-state architectures. In this role, the consultant will evaluate tools, data flows, integrations, and operational practices, identify gaps and opportunities, and deliver roadmaps to enable scalable personalization, real‑time decisioning, and AI/ML‑driven automation. The ideal candidate is a seasoned marketing technology consultant with deep expertise in enterprise Mar Tech ecosystems, personalization strategies, and data‑driven architecture.

• Lead strategic engagements to evaluate client Mar Tech stacks, including tools, data pipelines, and activation platforms.
• Identify capability gaps, redundancies, and operational pain points across marketing channels.
• Assess the maturity of personalization capabilities, including content readiness, context discovery, decisioning, and experience delivery.

• Develop current, transition, and future‑state architecture diagrams and solution designs for client engagements.
• Define integration strategies to operationalize AI/ML insights into marketing activation platforms.
• Establish decision frameworks to guide future use case implementations and strategic planning.
• Deliver phased, actionable roadmaps balancing quick wins with long‑term investments.

• Advise clients on scalable approaches to web, email, mobile, and cross‑channel personalization.
• Provide guidance on automated content delivery, journey orchestration, and progressive profiling.
• Recommend strategic adoption of AI/ML technologies to enhance customer engagement and operational efficiency.

• Translate technical assessments into actionable business recommendations for client stakeholders.
• Facilitate workshops and presentations for Marketing, IT, and Data leadership.
• Drive alignment across client teams on future‑state Mar Tech strategy and implementation priorities.

Experience with enterprise Offer Management or Next‑Best‑Action platforms is a plus. Familiarity with eligibility rules, arbitration logic, suppression frameworks, and cross‑channel offer governance (web, email, mobile, paid) is desirable. Exposure to platforms such as Pega CDH, Adobe Journey Optimizer/Offer Decisioning, Salesforce Personalization, or similar decisioning engines is beneficial. Experience in the Automotive industry, particularly supporting complex offer structures, regional compliance, and dealer‑enabled marketing models, is also highly valued.

• 8–12+ years of experience in marketing technology consulting, enterprise architecture, or digital transformation.
• Proven track record leading strategic Mar Tech assessments, architecture design, and personalization strategy engagements for multiple clients over time.
• Broad knowledge of modern Mar Tech ecosystems, including CMS, CDPs, activation platforms, marketing automation tools, and AI/ML infrastructure.
• Experience with real‑time personalization, cross‑channel orchestration, and decisioning frameworks.
• Strong consulting mindset with the ability to connect technical assessments to business value.
• Excellent architecture design, technical documentation, and diagramming skills.
• Clear communicator, skilled at executive presentations and stakeholder alignment.
• Ability to balance strategic guidance with…