Media Brand Manager Sr

Media Brand Manager Sr.

The Media Brand Manager Sr. plays a key leadership role in driving media strategy and execution across a portfolio of LATAM brands. This position is based in Miami and requires in-office presence three days per week. It is a client-facing role, demanding strong strategic capabilities, high analytical rigor, and extensive experience managing regional clients and multi-market operations across Latin America.

The ideal candidate brings deep experience in media planning (digital + offline), proven hands-on execution across You Tube, Tik Tok, and Meta, and a consultative mindset that translates complex business needs into high-impact media strategies.

Strategic Media Planning & Stewardship

· Lead the development of integrated media and communications plans across LATAM markets.

· Translate marketing and business objectives into actionable and innovative media strategies.

· Build strong strategic recommendations supported by audience insights, platform behaviors, and market trends.

· Develop holistic digital and social strategies with strong focus on You Tube, Tik Tok, and Meta.

· Identify opportunities for optimization, innovation, and continuous performance improvement.

Client Management

· Manage ongoing relationships with key partners (Google/You Tube, Meta, Tik Tok).

· Request, assess, and negotiate proposals for activations and special initiatives.

· Develop strategic POVs, including platform comparisons, rationale, and value-added elements.

· Lead partner meetings to review opportunities, performance updates, and new platform developments.

Media Buying & Implementation

· Oversee the planning, negotiation, and execution of cross-channel media plans.

· Validate flighting, pacing, delivery, budgets, and KPIs for all digital and social campaigns.

· Ensure correct implementation of campaigns on You Tube, Tik Tok, and Meta.

· Act as the escalation point for any discrepancies in inventory, billing, or reporting.

Budgeting & Investment Analysis

· Manage annual media budgets by market, brand, and channel.

· Conduct investment forecasting and scenario modeling, especially across social platforms.

· Monitor media costs, rate inflation, exchange rates, vendor commitments, and market fluctuations.

· Provide recommendations for budget reallocation and efficiency improvement.

Performance Monitoring & Reporting

· Partner with the D&A team to validate data and build robust performance reports.

· Analyze results across platforms and provide actionable insights to improve ROAS and media effectiveness.

· Evaluate Social Media performance using key KPIs (reach, VTR, CPM, CPC, CPV, incremental reach, etc.).

· Establish learnings, best practices, and strategic frameworks for continuous improvement.

Team Leadership & Collaboration

· Supervise, mentor, and guide Associates, ensuring high-quality work and clear career development.

· Conduct performance evaluations and identify growth opportunities for junior team members.

· Collaborate with regional and local Starcom/Publicis teams to align strategies and share best practices.

· Recommend process improvements to streamline workflows and enhance team efficiency.

Required Skills (the "technical" stuff)

The requirements listed below are representative of the knowledge, skill, and ability required.

· Education & Experience

· Bachelor's degree in Advertising, Marketing, Communications, or related field.

· 5+ years of proven experience in media agencies, ideally managing regional LATAM clients.

· Hands-on experience planning and executing campaigns on You Tube, Tik Tok, and Meta is required.

· Experience with both digital and offline media planning is highly preferred.

· Language & Communication

· Native or advanced Spanish proficiency.

· Intermediate/advanced English (written and spoken).

· Strong communication skills with the ability to clearly present strategies and insights.

· Technical & Analytical Skills

· Strong understanding of media planning principles, digital strategy, and audience analysis.

· Ability to work comfortably with data: forecasting, KPI interpretation, and performance analysis.

· High attention to detail, accuracy, and analytical rigor.

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