CRM Specialist

Summary

The CRM Specialist supports the execution and optimization of email campaigns across multiple brands, ensuring high-quality, on-brand communications that drive engagement and conversions while supporting broader marketing objectives.

• End-to-end production of email campaigns across multiple brands, including ad hoc, promotional, transactional, and automated lifecycle emails.
• Manage campaign calendars to ensure timely delivery of communications align with broader marketing initiatives, seasonal promotions, and brand priorities.
• Collaborate closely with designers, copywriters, and vendors to develop a cohesive email.
• Coordinate campaign setup within email platforms (e.g., Emarsys), including audience segmentation, template selection, builds, scheduling, and testing.
• Ensuring rigorous QA before deployment to maintain accuracy and consistency.
• Partner with cross-functional teams to integrate email with other digital channels (paid media, social, web), ensuring cohesive multichannel customer journeys.
• Maintain documentation of campaign processes, templates, and production standards to support scalability and knowledge sharing across the team.
• Serve as a subject matter expert on email execution, providing guidance and troubleshooting support to team members and stakeholders.

• Monitor campaign performance, providing insights and recommendations to improve open rates, click-through rates, and conversions.
• Develop and implement A/B testing strategies to optimize subject lines, design, content, audience segmentation, and send times.
• Ensure all campaigns follow best practices in responsive design, accessibility, deliverability, and personalization.
• Help build, manage, and optimize automated email journeys that nurture customer relationships and drive engagement throughout the customer lifecycle (e.g., welcome series, post-purchase follow-ups, abandoned booking flows, birthday/anniversary campaigns, loyalty touchpoints).

• Track and report on key performance metrics (open rates, CTR, conversions, unsubscribes), delivering actionable insights to stakeholders.
• Identify opportunities to enhance customer journeys through improved targeting, segmentation, and personalization.

• Partner with IT, development, and marketing operations teams to ensure technical accuracy and smooth campaign deployment across brands.
• Ensure email templates and campaigns function seamlessly across devices, platforms, and clients.
• Stay current with email marketing trends, tools, and compliance standards (e.g., GDPR, CAN-SPAM) to maintain best practices and drive innovation.

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 5+ years of experience in Email Marketing, with demonstrated success in campaign management and optimization.
• Proven ability to manage high-volume campaigns and complex workflows across multiple platforms.
• Strong attention to detail with excellent organizational and project management skills.
• Experience working cross-functionally with design, marketing, and operations teams.
• Proficiency with A/B testing, CRM strategies, advanced segmentation, and platforms such as Emarsys, , and Wrike.