Demand Generation Specialist

Demand Generation Specialist - Hubspot/ Marketing Admin/Engineer

fully onsite
- Miami, FL

We are seeking a highly skilled and analytical Demand Generation Specialist to serve as an essential individual contributor within our Revenue Technology (Rev Tech) team. In this role, you will be the functional and technical anchor for our marketing automation engine, with a primary daily focus on Hub Spot administration, systems optimization, and platform integration. You will execute critical lead assignment architectures, resolve cross-platform data synchronization errors, and build out robust multi-touch analytics pipelines to maximize the efficiency of the lead-to-customer lifecycle.

As a part of a globally unified organization, this position requires occasional flexibility to attend virtual syncs and cross-functional meetings outside of standard local working hours, specifically interacting with key business units and stakeholders based in the United Kingdom (UK) and Australia (AU).

Platform Ownership: Serve as the primary, day-to-day administrator and technical expert for all things Hub Spot, creating sophisticated internal workflows and building out platform features to continuously improve performance.

Data & Sync Integrity: Proactively identify, troubleshoot, and resolve integration synchronization errors between Hub Spot and Salesforce (e.g., managing inactive record owners, unmapped fields, and restricted picklist compliance).

Access & Provisioning: Efficiently provision and manage secure user access permissions and asset licensing across the marketing technology stack, including Hub Spot, 6sense, Qualified, and Bizzabo.

Lead Routing Architecture: Oversee technical execution pathways for lead intake, assignment rules, and complex website form submission data transfers.

Queue Management: Function as the primary operational triage mechanism for inbound requests submitted through the #revtech-troubleshooting communication loops and the Asana project ingestion boards.

Continuity Planning: Maintain extensive cross-training mapping to serve as the critical systems delivery backup for senior leadership within the broader Revenue Technology and Data divisions.

Funnel Documentation: Collaborate with stakeholders to map, optimize, and thoroughly document the holistic 'Lead-to-Customer' funnel, ensuring smooth handoffs from Hub Spot routing to quote generation and contract execution.

Change Management: Translate business requests into concrete platform configurations, such as implementing structural updates to Marketing Qualified Lead (MQL) triggers (e.g., shifting qualification parameters from operational metrics to firmographic workforce data).

Analytics & Reporting: Programmatically generate and distribute high-impact reporting tools, including multi-source event attribution metrics (tradeshow dashboards) and target pipeline dashboards.

Data Hygiene: Regularly perform deep-dive exports and evaluations of PPC keyword and inbound generation data to filter out anomalies/spam, providing actionable insights to performance marketing partners.

Operating as a highly visible individual contributor, this role cross-functionally partners with:

Demand Generation & Exec Leadership: Partnering to align system infrastructure changes directly with high-level conversion strategy and pipeline goals.

Sales Operations & Rev Ops: Synchronizing data flows to guarantee frictionless data exchanges and clear attribution mapping across platforms.

Global Business Units (UK & AU): Engaging in structural working sessions to review pipeline infrastructure flaws and drive systematic data alignment from Hub Spot into core Salesforce databases.

Data Engineering Teams: Collaborating within recurring standups to ensure architecture shifts integrate seamlessly with broader database pipelines.

External Agencies: Partnering with external digital media vendors to maintain stable API connections between ad networks and backend CRM logic.

Technical

Experience:

3+ years of dedicated experience managing and optimizing complex enterprise B2B marketing technology stacks, with deep-seated expertise in Hub Spot administration.

CRM Integration: Proven mastery over the Hub Spot-Salesforce native integration mechanism, including field mappings, object behaviors, and error resolution protocols.

Routing & Data Stack: Demonstrated track record implementing and managing automated lead routing configurations (experience with tools like Lean Data, Clay, or equivalent solutions is highly preferred).

Mar Tech Proficiency: Strong foundational background utilizing market intent platforms (6sense), conversational marketing apps (Qualified), and event engines (Bizzabo).

Data Literacy: Intermediate to advanced analytical skill set with the ability to query, clean, and combine…