Senior Digital Marketing Manager

Univista Insurance is seeking a Senior Digital Marketing Manager to serve as the strategic authority on digital marketing channels and execution. This role is responsible for providing deep expertise, guidance, and advisory support to drive digital strategy, optimize channel performance, and ensure technical and strategic excellence across key digital initiatives. The Senior Digital Marketing Manager will work cross-functionally with marketing leadership, operations, and technology teams to identify solutions, define best practices, and improve digital outcomes.

The ideal candidate is a passionate digital strategist with deep, hands-on expertise in at least one major digital channel. This person combines strategic thinking with technical execution, is comfortable advising senior leaders, and thrives as the "go-to" expert. They're detail-oriented yet strategic, stay current with digital trends, and can translate complex technical concepts for non-technical audiences.

Key Responsibilities Digital Strategy & Architecture Define Uni Vista's enterprise digital marketing strategy across all channels, serving as the internal authority on where we play, how we win, and what we prioritize

Build the digital roadmap: channel mix, budget allocation framework, testing agenda, and performance targets that align to company growth objectives

Establish the digital playbook, channel standards, and governance model the broader marketing team and franchise network execute against

Identify whitespace and competitive opportunity across the digital landscape; bring forward-looking recommendations to CMO and senior leadership

Channel Ownership & Performance Own strategy and performance accountability across SEO, SEM/paid search, paid social, email marketing, and marketing automation

Manage and optimize paid media investment with full ownership of CPL, CAC, and marketing-attributed growth

Oversee SEO strategy including technical SEO, on-page optimization, local and national search, and content-driven organic growth

Lead marketing automation architecture including lead nurturing, trigger-based campaigns, segmentation, and CRM integration

Performance Intelligence Own the digital performance reporting framework: dashboards, attribution models, and executive-level reporting that connect digital activity to business outcomes

Drive a continuous experimentation culture through structured A/B testing and channel optimization across all digital properties

Translate performance data into strategic recommendations; bring the insight and action, not just the metric

Standards & Governance Develop and enforce digital best practices, channel playbooks, and quality standards across the organization

Partner with compliance and legal to ensure all digital marketing activity meets regulatory requirements

Evaluate and recommend new platforms, tools, and technologies to keep Uni Vista ahead of the curve

Qualifications & Credentials Bachelor's degree in Marketing, Communications, Digital Marketing, or related field

Minimum 5+ years of direct digital marketing experience (SEO, SEM, social media, email marketing, marketing automation, or similar)
Deep expertise in at least one major digital channel or platform

Proven track record of improving digital performance and driving measurable results

Strong analytical skills with ability to interpret data and derive actionable insights

Excellent written and verbal communication skills

Experience with digital marketing tools and platforms (Google Analytics, advertising platforms, marketing automation software, etc.)Ability to think strategically while managing tactical details

Strong project management and cross-functional collaboration skills

Desired

Experience:

Experience in regulated industries (insurance, financial services, etc.)Familiarity with compliance requirements for digital marketing

Experience leading digital transformation or channel optimization initiatives

Knowledge of customer acquisition, retention, and lifetime value strategies

Experience with A/B testing and experimentation methodology

Bilingual capabilities (English/Spanish) a plusABOUT USWe are a fast-growing, bilingual insurance agency serving clients…