Manager Sr., Digital Product
Listed on 2026-07-18
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IT/Tech
AI Business & Operations
The Senior Manager, Digital Product leads the strategy, roadmap, and commercialization of guest-facing digital experiences, owning end-to-end product performance across mobile, web, and onboard platforms. This role is accountable for driving revenue growth, guest engagement, and digital adoption at company scale.
Operating within a highly matrixed environment, the Senior Manager drives cross‑functional alignment and execution across Product, Engineering, IT, UX, and shipboard teams to deliver innovative, high-impact solutions. The role shapes product investment priorities, influences long‑term digital strategy, and ensures delivery of measurable business, operational, and guest experience outcomes.
Through strong leadership by influence, data‑driven decision‑making, and deep understanding of guest needs and operational complexity, the Senior Manager positions Carnival as a leader in digital innovation while continuously optimizing product performance across the full lifecycle.
Essential Functions:- Product Strategy & Roadmap Ownership:
Define and drive the end‑to‑end product strategy and roadmap for guest-facing digital experiences, ensuring alignment with business objectives, guest needs, and long‑term innovation priorities. Leverage data, research, and competitive insights to inform investment decisions and product direction. - Cross‑Functional Product Leadership & Delivery:
Lead execution across multiple product teams and technology groups, translating strategic priorities into scalable solutions. Ensure alignment across Product, Engineering, IT, UX, and shipboard stakeholders, driving high‑quality delivery across multiple concurrent initiatives. - Portfolio Prioritization & Governance:
Establish and govern prioritization frameworks, backlog strategy, and delivery sequencing across products and teams. Balance short‑term delivery with long‑term strategic outcomes, optimizing resource allocation and time‑to‑market. - Product Performance & Continuous Optimization:
Own product performance outcomes, using analytics, experimentation (A/B testing), and stakeholder feedback to measure success against KPIs (e.g., revenue, adoption, NPS). Drive continuous improvement through data‑informed decision‑making. - Stakeholder & Executive Communication:
Serve as the primary product leader for executive and cross‑functional stakeholders, providing clear, concise updates on roadmap, performance, risks, and opportunities. Influence decision‑making at senior levels through compelling insights and business cases. - Vendor & Ecosystem Management:
Lead strategic partnerships with external vendors and platforms, including evaluation, selection, and ongoing performance management. Ensure alignment with product strategy, technical standards, and business objectives.
- Scope
- This role leads the strategy, roadmap, and lifecycle of guest-facing digital products across shore and fleet within CCL's Booked Guest Marketing and Technology organization. It has company‑wide reach, influencing how millions of guests interact with Carnival through the HUB app, mobile web, and integrated onboard systems. Operating as a senior individual contributor with dotted‑line leadership over other Product Managers and IT resources, the role partners across Product, UX, Engineering, IT, Finance, shipboard teams, and external vendors (Apple, Google, AWS) to deliver products end‑to‑end—from discovery through post‑launch optimization. - Problem solving
- The role requires complex, multi‑dimensional problem solving in a highly regulated, operationally complex environment. It involves:
Analyzing app analytics, guest feedback, A/B tests, and operational KPIs to drive prioritization decisions. Anticipating downstream impacts on fleet operations, IT infrastructure, and compliance (WCAG 2.1 AA, PCI DSS, SOX). Resolving ambiguity in first‑of‑kind initiatives (AI agent bots, digital payments, video analytics, biometrics) with limited industry precedent. Translating business needs from non‑technical stakeholders into clear, actionable requirements for engineering and IT, while proactively flagging risks to leadership. - Impact:
The role drives…
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