Manager Sr., Digital Product

Job Description

The Senior Manager, Digital Product leads the strategy, roadmap, and commercialization of guest-facing digital experiences, owning end-to-end product performance across mobile, web, and onboard platforms. This role is accountable for driving revenue growth, guest engagement, and digital adoption at company scale.

Operating within a highly matrixed environment, the Senior Manager drives cross-functional alignment and execution across Product, Engineering, IT, UX, and shipboard teams to deliver innovative, high-impact solutions. The role shapes product investment priorities, influences long-term digital strategy, and ensures delivery of measurable business, operational, and guest experience outcomes.

Through strong leadership by influence, data-driven decision-making, and deep understanding of guest needs and operational complexity, the Senior Manager positions Carnival as a leader in digital innovation while continuously optimizing product performance across the full lifecycle.

Essential Functions:

• Product Strategy & Roadmap Ownership:
  Define and drive the end-to-end product strategy and roadmap for guest-facing digital experiences, ensuring alignment with business objectives, guest needs, and long-term innovation priorities. Leverage data, research, and competitive insights to inform investment decisions and product direction.
• Cross-Functional Product Leadership & Delivery:
  Lead execution across multiple product teams and technology groups, translating strategic priorities into scalable solutions. Ensure alignment across Product, Engineering, IT, UX, and shipboard stakeholders, driving high-quality delivery across multiple concurrent initiatives.
• Portfolio Prioritization & Governance:
  Establish and govern prioritization frameworks, backlog strategy, and delivery sequencing across products and teams. Balance short-term delivery with long-term strategic outcomes, optimizing resource allocation and time-to-market.
• Product Performance & Continuous Optimization:
  Own product performance outcomes, using analytics, experimentation (A/B testing), and stakeholder feedback to measure success against KPIs (e.g., revenue, adoption, NPS). Drive continuous improvement through data-informed decision-making.
• Stakeholder & Executive Communication:
  Serve as the primary product leader for executive and cross-functional stakeholders, providing clear, concise updates on roadmap, performance, risks, and opportunities. Influence decision-making at senior levels through compelling insights and business cases.
• Vendor & Ecosystem Management:
  Lead strategic partnerships with external vendors and platforms, including evaluation, selection, and ongoing performance management. Ensure alignment with product strategy, technical standards, and business objectives.

Knowledge, Skills & Abilities:

• Scope
  - This role leads the strategy, roadmap, and lifecycle of guest-facing digital products across shore and fleet within CCL's Booked Guest Marketing and Technology organization. It has company-wide reach, influencing how millions of guests interact with Carnival through the HUB app, mobile web, and integrated onboard systems. Operating as a senior individual contributor with dotted-line leadership over other Product Managers and IT resources, the role partners across Product, UX, Engineering, IT, Finance, shipboard teams, and external vendors (Apple, Google, AWS) to deliver products end-to-end—from discovery through post-launch optimization.
• Problem solving
  - The role requires complex, multi-dimensional problem solving in a highly regulated, operationally complex environment. It involves:
  Analyzing app analytics, guest feedback, A/B tests, and operational KPIs to drive prioritization decisions. Anticipating downstream impacts on fleet operations, IT infrastructure, and compliance (WCAG 2.1 AA, PCI DSS, SOX). Resolving ambiguity in first-of-kind initiatives (AI agent bots, digital payments, video analytics, biometrics) with limited industry precedent. Translating business needs from non-technical stakeholders into clear, actionable requirements for engineering and IT, while proactively flagging risks to leadership.
• Impact:
  The role drives broad, measurable impact across commercial, operational, and guest experience domains:
  Revenue:
  Influences onboard revenue via mobile payments, reservations, digital cruise credits, and mobile ordering. Guest
  
  Experience:
  
  Shapes the end-to-end digital journey, directly affecting satisfaction, app ratings, NPS scores, and loyalty. Operations:
  Improves shipboard efficiency through digitization and AI-driven automation. Discipline Standards:
  Helps set Product Management standards (PRDs, intake, agile practices, KPIs) adopted across the team. Innovation:
  Leads industry-first initiatives (onboard Apple Pay, AI guest service bots, live activity notifications), positioning Carnival as a digital leader in cruise.
• Leadership:
  While this role has no direct reports, it requires strong leadership through influence:
  Lead to…