Manager Sr., Digital Product

The Senior Manager, Digital Product leads the strategy, roadmap, and commercialization of guest-facing digital experiences, owning end-to-end product performance across mobile, web, and onboard platforms. This role is accountable for driving revenue growth, guest engagement, and digital adoption at company scale.

Operating within a highly matrixed environment, the Senior Manager drives cross-functional alignment and execution across Product, Engineering, IT, UX, and shipboard teams to deliver innovative, high-impact solutions. The role shapes product investment priorities, influences long-term digital strategy, and ensures delivery of measurable business, operational, and guest experience outcomes.

Through strong leadership by influence, data-driven decision-making, and deep understanding of guest needs and operational complexity, the Senior Manager positions Carnival as a leader in digital innovation while continuously optimizing product performance across the full lifecycle.

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* Essential Functions:

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* + Product Strategy & Roadmap Ownership:
Define and drive the end-to-end product strategy and roadmap for guest-facing digital experiences, ensuring alignment with business objectives, guest needs, and long-term innovation priorities. Leverage data, research, and competitive insights to inform investment decisions and product direction.

+ Cross-Functional Product Leadership & Delivery:
Lead execution across multiple product teams and technology groups, translating strategic priorities into scalable solutions. Ensure alignment across Product, Engineering, IT, UX, and shipboard stakeholders, driving high-quality delivery across multiple concurrent initiatives.

+ Portfolio Prioritization & Governance:
Establish and govern prioritization frameworks, backlog strategy, and delivery sequencing across products and teams. Balance short-term delivery with long-term strategic outcomes, optimizing resource allocation and time-to-market.

+ Product Performance & Continuous Optimization:
Own product performance outcomes, using analytics, experimentation (A/B testing), and stakeholder feedback to measure success against KPIs (e.g., revenue, adoption, NPS). Drive continuous improvement through data-informed decision-making.

+ Stakeholder & Executive Communication:
Serve as the primary product leader for executive and cross-functional stakeholders, providing clear, concise updates on roadmap, performance, risks, and opportunities. Influence decision-making at senior levels through compelling insights and business cases.

+ Vendor & Ecosystem Management:
Lead strategic partnerships with external vendors and platforms, including evaluation, selection, and ongoing performance management. Ensure alignment with product strategy, technical standards, and business objectives.

** Knowledge, Skills & Abilities:*
* + Scope - This role leads the strategy, roadmap, and lifecycle of guest-facing digital products across shore and fleet within CCL's Booked Guest Marketing and Technology organization. It has company-wide reach, influencing how millions of guests interact with Carnival through the HUB app, mobile web, and integrated onboard systems. Operating as a senior individual contributor with dotted-line leadership over other Product Managers and IT resources, the role partners across Product, UX, Engineering, IT, Finance, shipboard teams, and external vendors (Apple, Google, AWS) to deliver products end-to-end-from discovery through post-launch optimization.

+ Problem solving - The role requires complex, multi-dimensional problem solving in a highly regulated, operationally complex environment. It involves:
Analyzing app analytics, guest feedback, A/B tests, and operational KPIs to drive prioritization decisions. Anticipating downstream impacts on fleet operations, IT infrastructure, and compliance (WCAG 2.1 AA, PCI DSS, SOX). Resolving ambiguity in first-of-kind initiatives (AI agent bots, digital payments, video analytics, biometrics) with limited industry precedent. Translating business needs from non-technical stakeholders into clear, actionable requirements for engineering and IT, while proactively flagging risks to leadership.

+ Impact:
The role drives broad, measurable impact across commercial, operational, and guest experience domains:
Revenue:
Influences onboard revenue via mobile payments, reservations, digital cruise credits, and mobile ordering. Guest

Experience:

Shapes the end-to-end digital journey, directly affecting satisfaction, app ratings, NPS scroes, and loyalty. Operations:
Improves shipboard efficiency through digitization and AI-driven automation. Discipline Standards:
Helps set Product Management standards (PRDs, intake, agile practices, KPIs) adopted across the team.

Innovation: Leads industry-first initiatives (onboard Apple Pay, AI guest service bots, live activity notifications), positioning Carnival as a digital leader in cruise.

+ Leadership:
While this role has no direct reports, it requires strong leadership through…