Director, Enterprise Applications

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

Frida is seeking a Director, IT Business Solutions to lead the strategy and evolution of the technology solutions that power our business. This leader will serve as a strategic partner to Finance, Supply Chain, Operations, Fulfillment, People, Marketing, and Product teams, translating business needs into scalable processes, platforms, and technology solutions.

The Director will own Frida’s portfolio of business applications, with Net Suite at the center of the ecosystem, and establish the roadmap, governance, and operating model required to support the company’s continued growth. This role will look beyond individual systems to understand how work gets done across Frida, identify opportunities to simplify and automate business processes, and ensure technology investments deliver measurable business value.

This leader will work closely with Data & Integration, Change Management & AI, Cybersecurity, and IT Service Delivery, engaging the appropriate expertise from each IT function to support Business Solutions initiatives and business outcomes.

• Serve as the primary IT Business Solutions partner to leaders across Finance, Supply Chain, Operations, Fulfillment, People, Marketing, Product Management, and Product Development.
• Partner with business leaders to understand strategic priorities and translate them into a multi-year Business Solutions roadmap.
• Identify and assess technology-enabled opportunities based on business value, strategic importance, scalability, risk, effort, and investment.
• Define expected business outcomes, KPIs, and measurable value for major initiatives, including productivity gains, cost reduction, risk reduction, process efficiency, data quality, and scalability.
• Develop business cases and recommendations for major technology investments, including expected benefits, dependencies, investment requirements, and ROI where measurable.
• Prioritize the Business Solutions portfolio and measure outcomes following implementation to ensure initiatives deliver the expected business impact.

• Own and manage Frida’s business application portfolio, with primary ownership of Net Suite and the ecosystem of platforms that support core business operations.
• Understand end-to-end business processes and identify opportunities to reduce manual work, simplify workflows, improve scalability, and better leverage existing technology.
• Assess how business applications interact and exchange information, identifying manual handoffs, file transfers, duplicate data entry, and opportunities to automate data flows between systems.
• Define business and application…