Specialist, Web Content

The Web Content Specialist is responsible for supporting the execution of the  content plan (focus on non-booked guests) throughout the entire content lifecycle including: planning, information gathering, development, CMS implementation, maintenance, optimization, and governance. This role focuses on the implementation of new content and maintenance of existing content through our content management system and e-commerce platform, while maintaining content quality, consistency, relevancy, and compliance.

The Specialist collaborates with cross-functional stakeholders to plan and gather information;
Marketing and IT teams (Creative Services, UX/UI, Dev Ops, ADA, SEO) to design and develop content following best practices; and the Web Content team to execute.

• Supports the execution of content plans for non-booked guest content on  (e.g., strategy, information gathering, assess project requirements, brief impacted teams). Collaborates with teams across Marketing, eCommerce and IT to ensure content being implemented follows brand guidelines (voice, digital style guide), best practices and compliance requirements (SEO/AEO/GEO, performance, ADA).

• Manages and maintains deck plan and stateroom content shared across , GoCCL trade site, reservations system, HUB App, Brand Center DAM site, brochures. Manage and qualify requests received via Deck Plans mailbox. Submits and coordinates requests with appropriate teams (Brand Creative, Revenue Management, SUS, etc.). Maintains timelines for scheduled updates. Gathers information from teams across the organization such as Ship Building, Revenue Management, ADA Compliance.
  
  Reviews design files from Brand Creative team and external vendors; provides feedback/approvals. Reviews and processes images using Photoshop. Implements updates via CMS and Dreamweaver. Validate and troubleshoot as needed.

• Implements new content (e.g. new web pages) and maintains existing content through both templates and HTML, using Sitecore CMS software. Ensures content is implemented in accordance with brand guidelines; SEO/AEO/GEO, site performance and ADA-compliance best practices and requirements. Selects, edits and processes image files for web publishing following optimization/performance best practices.

• Assists in compiling and organizing detailed information related to ship features, experiences, and itineraries by working with Ship Building, Guest Operations, Fleet Deployment, etc.

• Reviews existing content to ensure it is accurate, relevant, and aligns with brand voice; is optimized for search engines; and adheres to brand and compliance guidelines/requirements. Proofreads copy and makes occasional edits. Creates and tracks tickets for Content Strategy team requests and content requests to Brand Creative team through Jira, Asana and/or other project management system(s).

• Assists in evaluating incoming requests, determining next steps (resources and assets needed, priority) and ensuring assets and information needed to fulfill requests is received and meets requirements.

• Performs QA testing for content, functionality and ADA-compliance across platforms and devices; troubleshoots and/or engages relevant teams (e.g. scrum, eComm support), as needed. Incorporates learnings (A/B and user testing) and ensures proper tagging for analytics/reporting.

• Scope:
  Supports the execution of Carnival Cruise Line's digital content strategy for , with a focus on non-booked guest experiences. The role operates across the full content lifecycle—including planning, development, implementation, maintenance, and optimization—while ensuring content accuracy, quality, and compliance. It partners cross-functionally with Marketing, eCommerce, IT, and operational teams to gather requirements, coordinate updates, and deliver a consistent, high-quality digital experience.

• Problem solving:
  Ability to manage and prioritize multiple projects while exercising sound independent judgment and problem-solving skills. Ability to work both collaboratively and independently with minimal supervision. Detail-oriented with exceptional organizational skills and confidence in sorting, analyzing, and maintaining large amounts of data.

• Impact:
  Impacts the quality, consistency, and performance of Carnival’s primary consumer-facing website. By ensuring content is accurate, brand-aligned, and optimized for SEO/AEO/GEO, accessibility, and performance, the Specialist enhances the guest experience, supports engagement and conversion goals, and mitigates compliance risk. The role also contributes to operational efficiency by enabling timely delivery of content updates and supporting digital initiatives.

• Leadership:
  Demonstrates individual leadership by managing multiple priorities and coordinating across cross-functional teams. Influences outcomes through collaboration, effective communication, and sound decision-making to ensure alignment and timely execution. Exhibits ownership and accountability, a…