Manager, Web Content

The  Content team is seeking a Manager, Web Content. This dynamic team drives the content strategy, design, development and implementation of product content for  — from new ship/experience launches to marketing campaigns, major interface redesigns to daily updates. We seek to inspire and educate site visitors throughout their online research and shopping journey, while providing the best possible user experience.

The Manager, Web Content oversees the day-to-day content operations for , focused on non-booked guests, throughout the entire content lifecycle — including development, CMS implementation, maintenance, optimization, and governance. This role also contributes to the strategic planning of the  content plan and provides leadership to the Web Content team. It requires close collaboration with cross-functional stakeholders (Marketing, Ship Building, Guest Operations, Revenue Management, Fleet Deployment, Guest Care, etc.)

to develop content plans; internal partners (Creative Services, UX/UI, Dev Ops, ADA, SEO) and external partners (agencies, vendors) to design and develop content following best practices; and the Web Content team to execute. The Manager, Web Content ensures digital content quality, consistency, relevancy, and compliance, with the goal of improving the user experience on  while meeting established business objectives.

• Content Team Leadership – Review and approve Content team deliverables before being published. Provides leadership, mentoring and training forWeb Content team consisting of Specialists and Contractors. Conducts performance management and career development coaching for direct reports. Briefs the team on projects, leads team meetings, ensures team members have tools and resources needed to successfully perform duties and responsibilities. Supports senior leadership with hiring, onboarding and training of new Content Team members.

• Content Implementation & CMS Oversight – Oversees implementation of new content and maintenance of existing content using CMS and e-commerce software (some HTML/CSS). Ensures content meets site performance, SEO/AEO/GEO and compliance requirements across platforms and devices. Oversees curation of user-generated content using aggregator platform.

• Cross-functional Partnerships – Partners with internal stakeholders and cross-functional teams (Ship Building, Hotel Operations, Guest Commerce, Fleet Deployment, Guest Care, etc.) to develop content plans for incoming requests. Seeks information on new products and determines what is relevant to the .com audience, where it should live, what it affects and when it should be published.

• Content Creation Oversight – Partners with internal Marketing, IT and Web Content teams (Creative Services, UX/UI, Dev Ops, ADA, SEO) to design, develop, and execute content following best practices. Oversees content creation by in-house, agency and freelance creative teams, briefs teams on content needs and provides direction/feedback to ensure final output meets business objectives, aligns with our brand voice, is relevant to the target audience, works in its intended location within the site, follows digital style guidelines across platforms and devices, is optimized for SEO/AEO/GEO and is ADA-compliant.

• Content Merchandising & Performance Analysis – Collaborating with leadership, develops content merchandising plans for new programs and product enhancements to maximize assets and display in the most relevant sections of the site for the target audience. Reviews performance of existing content using A/B testing, analytics and digital experience platforms to identify opportunities for improvement.

• Request Evaluation & Prioritization – Evaluates incoming content creation/update requests and determines next steps (resources needed, priority, etc.).

• Compliance & Best Practices Alignment – Aligns with e-commerce teams to ensure content follows best practices and compliance requirements (SEO/AEO/GEO, site performance, ADA, data privacy), incorporates learnings (A/B and user testing) and is properly tagged for analytics/reporting.

• Process Improvement & Requirements Gathering – Identifies and drives…