Brand Activation Manager

Brand Activation Manager

Job Location s: US-FL-Miami

Requisition : | Position Type:
Full Time | Category:
Field Operations/Field Management | Salary Range: USD $68,640.00 – $78,000.00 per year

The Market Manager position is a fast‑paced role responsible for staffing, training, and motivating part‑time Adult Beverage Brand Ambassadors to drive execution through one‑to‑one consumer engagement occasions for an assigned market. The role handles final interviewing and hiring, manages all aspects of training and development, ensures completion of all reports and deliverables, and oversees overall performance to meet program goals and metrics.

Focus is on building client relationships and driving measurable activation results through outstanding execution.

Job Will Remain Open Until Filled

Essential

Job Duties and Responsibilities:

• Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting
• Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
• Regularly travels in market for BA development, activation audits, and performance reviews
• Overall performance management of Brand Ambassadors, providing direction, guidance, and support as necessary
• Develops employees for career advancement and succession planning
• Drives professional and value‑oriented relationships with key wholesaler/client field management teams to sustain positive relationships
• Uses reports and presentations to highlight success and improvement areas relative to program execution, including performance objectives, competitive intelligence, market initiatives, wins, losses, opportunities, and challenges
• Collaborates with support and agency operations teams on report development, event execution, financial control, and coverage model revisions
• Conducts weekly conference calls with District Manager to communicate program updates and strategic priorities
• Manages budget for assigned geographic area to maximize revenue and profit while maintaining a safe work environment to reduce workman’s compensation claims
• Performs additional responsibilities as assigned by supervisor or manager related to the position or department
• Communicates daily/weekly with Brand Ambassadors via Whats App and conducts local team conference calls for program updates
• Maintains a highly visible presence in designated accounts within the assigned territory
• Delegates work of others and provides guidance, direction, and mentoring to indirect reports
• Hires, retains, trains, coaches, guides, directs, and develops direct reports using company‑wide processes, tools, and resources
• Ensures travel and driving are performed as essential duties, with travel up to 50% of the time
• Complies with environmental and physical requirements: primarily office/sedentary environment, may require lifting up to 10 lbs

• Bachelor's Degree required
• 2–4 years of experience in brand activation, field operations, or related field
• Preferred experience in the alcohol or beverage industry
• Experience working in an agency, retail, consumer packaged goods, or consumer electronics environment
• Proven success in execution and evaluation of sampling programs
• Demonstrated ability to recruit, interview, and train Brand Ambassadors
• Experience creating weekly schedules with specific parameters for execution
• Experience approving team events, recaps, and payroll systems
• Strong team‑player skills and ability to collaborate with others
• Capacity to work in a fast‑paced, results‑driven environment and adapt to change
• Excellent communication skills tailored to diverse audiences and effective use of various communication methods
• Ability to work independently while managing multiple tasks and deadlines

The above statements describe the general nature and level of work performed by this position and are not an exhaustive list of all responsibilities, duties, and skills required. The Company reserves the right to alter, reassign, or assign additional responsibilities at any time, subject to applicable law. The Company provides reasonable accommodations for known disabilities to enable qualified applicants or employees to apply for employment, perform essential functions, or enjoy benefits and privileges of employment as required by law.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. Reasonable accommodations of known disabilities will be provided to enable applicants or employees to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.

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