General Manager

Grotto Baths | Wynwood, Miami
Grotto Social Baths is Miami's first modern social bathhouse—a communal wellness destination rooted in the timeless traditions of contrast therapy, sauna culture, and intentional gathering. Opening Spring 2026 in the heart of Wynwood, Grotto is designed for connection. We offer a vibrant, high-touch environment where members and guests come to sweat, plunge, and restore—together.

The General Manager is the operational and cultural leader of Grotto, responsible for translating our brand vision into an exceptional daily reality for members, guests, and staff. This is a hands‑on leadership role for someone who thrives at the intersection of boutique hospitality, wellness culture, and community building. You'll oversee all aspects of the bathhouse operation—from membership sales and retention to F&B execution, facilities upkeep, programming quality, and neighborhood relations.

Reporting directly to the Operating Partners, this role involves a close collaboration to ensure brand alignment, the development of compelling programming, effective member experience strategy and profitability

• Serve as the cultural steward of the Grotto experience; model and reinforce the hospitality standards you expect from the team
• Be visibly present during peak hours; engage members and guests naturally, building genuine relationships
• Handle escalated guest and member concerns with grace; empower the Assistant General Manager and department leads to resolve issues at their level
• Partner with the Operating Partners on experience strategy, programming vision, and brand expression—then translate that into operational execution
• Gather and synthesize guest feedback; identify patterns and drive improvements

• Drive revenue targets through membership growth, day pass sales, retail, and F&B; identify opportunities for yield optimization
• Oversee facilities operations at a strategic level; ensure mechanical systems, thermal circuits, and amenities perform reliably through coordination with vendors and the AGM's maintenance tracking
• Set and uphold operational standards across all functional areas; ensure the Assistant General Manager (AGM) and department leads execute against those standards daily
• Establish and refine SOPs for guest experience, housekeeping, cafe, and membership operations; evolve based on learnings and feedback
• Own P&L performance; manage labor costs, COGS, and operating expenses within budget parameters
• Ensure seamless coordination between Membership, Cafe, Experience Guides, and Housekeeping teams through the AGM
• Maintain compliance with health department regulations, fire/safety codes, and all applicable licensing requirements

• Recruit, hire, and develop the leadership team (AGM, Membership Director, Cafe Lead); ensure they build strong teams beneath them
• Monitor HR needs such as hiring, training and employee benefit enrollment periods
• Set performance expectations and conduct regular check‑ins with direct reports; create accountability through clear goals
• Foster a culture of hospitality excellence, mutual respect, and genuine care—for guests and for each other
• Guide training and development strategy; ensure the AGM executes effective onboarding and ongoing skill‑building
• Model the leadership presence you want to see: calm under pressure, high standards, warm and accessible

• Drive membership growth strategy across all tiers in partnership with the Membership Director; own overall targets for acquisition, retention, and referral conversion
• Guide pre‑sales efforts, launch campaigns, and ongoing recruitment initiatives; ensure the Membership team executes effectively
• Monitor membership KPIs (acquisition cost, churn rate, LTV, satisfaction scores); course‑correct when trends warrant
• Identify partnership opportunities that drive trial and conversion; collaborate with Membership Director and Operating Partners on strategic relationships

• Serve as Grotto's primary operational liaison with the Wynwood community, local businesses, and neighborhood stakeholders
• Build proactive…