General Manager - Miami Station

Job Description

Posted Friday, January 16, 2026 at 5:00 AM

Asa Station General Manageron the Brightline Guest Experience Team, you will lead stationoperationsfor one or several locations. With a focus on financial performance, operational excellence, and guestand team satisfaction, you will inspire a culture of hospitality and collaboration while managing the station’s complex and dynamic environment.

If you dare to lead, build strong relationships with people across different perspectives, and are driven to make things happen for your Teammates, this is the perfect opportunity!

Foster aGuest-first culture by aligning

Teammates with Brightline’s vision, mission, and values. Lead by example to create an engaged and high-performing team.

Oversee all aspects of station operations, including

Food&Beverage, retail, baggage handling, parking, cleanliness, and the maintenance of station facilities. Ensure the stationremainsin top condition, with preventative maintenance andtimelyrepairs. Manage adherence to all contracts, licenses, and permits.

Mentor, develop, and inspire

Teammates to achieve their full potential. Lead daily briefings,establishcommunication cadences, and reinforce Brightline’s culture and values.

Champion a culture of service excellence by continuouslymonitoring

Guest feedback, analyzing satisfaction metrics, and implementing strategic initiatives to exceed expectations and enhance loyalty.

Address and resolve

Guest complaints promptly and effectively, ensuring a positive recovery experience. Proactively prevent escalations andidentifyopportunities for improvement.

Manage budgets, control costs, and analyze performance metrics. Develop and implement strategies to achieve and exceed revenue goals,profitability,and operational efficiency.

Maintain the highest standards of safety and security for Guests and Teammates. Ensure compliance with all health, safety, and regulatory standards, and serve as a vigilant steward of Brightline’s commitment to a safe operating environment.

• Ownthe station-level Food & Beverage and Retail performance, with accountability for revenue, margin, quality, speed of service, and Guest satisfaction.
• Execute Brightline’s F&B and Retail strategies at the station level, balancing brand standards with local relevance and Guest preferences.
• Partner with centralized F&B, Retail, and Procurementteams tooptimizemenu mix, pricing, merchandising, inventory controls, and waste reduction.
• Monitor and manage KPIs including
  
  Revenue per Guest, labor productivity, shrinkage, and Guest feedback.

• Plan, execute, and continuously improve station-based pop-ups, seasonal activations, and experiential moments that drive incremental revenue and elevate the Guest experience.
• Serve as the station owner for local activations, partnering with Marketing, Partnerships, and approved vendors to deliver events on time, on brand, and on budget.
• Identify and support local partnership opportunities aligned with Brightline’s brand and Guest profile.
• Ensure all activations areROI driven and operationally sound, safe, compliant, and supported byproperly trained
  
  Teammates.

Build andmaintaina strong partnership with key stakeholders. Act as a key liaison to ensure seamless integration of station operations with vendors and contractors.

Ensure strict adherence to all SOPs, policies, and procedures. Regularly review, refine, and fine-tune them to ensure operational efficiency, compliance, and alignment with Brightline's strategic goals.

• Partner with Rail Operations, contractors, and vendors to optimizestation performance.
• Partner with the Sales and Marketing Team for branding, events, promotions, site inspection and more.
• Partner with IT for a state-of-the-artdigital experience for Guests and Teammates.
• Ensure a seamless Guest and Teammate experience through cross-functional collaboration.

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