Director, Finance

Who We Are

Parenting isn't picture‑perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot‑sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

Frida is seeking a Director of Finance to join our team and be responsible for leading the company's forecasting, planning, reporting, and analysis. The ideal candidate will be a seasoned leader, have a strong financial acumen, excellent presentation skills, and a can‑do attitude. Working across different departments within the company, the selected candidate will have an opportunity to own projects and initiatives that shape strategy and drive sustainable growth.

The Director of Finance will thrive in a dynamic, fast‑paced, and entrepreneurial environment.

• Own the annual budgeting process and quarterly reforecasting cycles, coordinating submissions across all functions
• Maintain and continuously improve forecasting models, integrating top‑down and bottom‑up inputs
• Lead monthly Budget vs. Actual reviews with department heads to ensure effective expense management inter‑departmentally
• Assist in the development of the long‑term financial plan including revenue, margin, and cash flow projections

• Deliver monthly and quarterly financial reporting packages to senior leadership and the board, including variance analysis and management commentary
• Develop and track KPIs across P&L, working capital, and operational metrics
• Identify risks and opportunities versus plan; proactively surface actionable insights

• Support gross margin management, including COGS analysis, and cost bridge reporting
• Collaborate with Supply Chain and Operations on demand planning alignment and cost‑out initiatives
• Lead forecasting and budgeting for related P&L line items (e.g. Fulfillment, Sourcing, Supply Chain)
• Manage Cost Tracking for dissemination to key parties across the Operations functions

• Lead and develop direct report(s), fostering a culture of rigor and continuous improvement, responsible for their development and career planning
• Partner with Accounting on close processes, ensuring alignment between actuals and forecast
• Partner with IT to drive automation and reporting efficiency initiatives

• Bachelor’s degree in economics/finance/accounting or comparable
• 10+ years of related experience
• Strong people manager and developer of talent
• Extensive excel and analytical background
• Excellent written and verbal communication
• Strategic thinker with the ability to work in a fast‑paced environment in which requirements & priorities change

Frida is an organization that values collaboration and community. As the Director of Finance, you will work closely with senior leadership, Operations, RD&E, IT, HR, Marketing and Accounting.

Frida…