Senior Global Events Manager

Senior Field Marketing & Events Manager

The Senior Field Marketing & Events Manager owns the global events strategy and portfolio, translating corporate priorities into an integrated, repeatable, and ROI-positive events program. This role serves as the global architect and operator for key engagement moments - including Watch Guard's Partner Conference, Sales Kickoff, multi-city roadshows, and tier-one industry conferences - driving consistent brand expression, measurable pipeline impact, and operational excellence across regions.

This leader sets the global standard for how events are planned, executed, measured, and optimized - balancing strategic vision with hands-on program leadership and cross-functional alignment.

A Day in the Life

You begin the day reviewing the global events calendar, budget health, and regional submissions. You align Sales and Marketing leadership on upcoming Partner Conference theme and agenda, review creative progress on event assets, and unblock timelines for active roadshows.

Midday, you deep dive event performance dashboards—spotting where to double down, where to course-correct, and where to cut—coaching regional teams on pre-, during-, and post-event best practices. You partner with Product Marketing and Comms on messaging consistency and ensure all programs are properly instrumented through the marketing tech stack.

You close the day aligning new industry sponsor ships to brand amplification goals, confirming measurement plans, and ensuring global visibility and reporting accuracy across stakeholders.

Scope & Impact

• Global stewardship:
  Sets the events architecture, governance, messaging frameworks, and reporting cadence that scale across geographies.
• Cross functional leadership:
  Partners with Sales, Field Marketing, Product Marketing, Content/Creative, Rev Ops, and Regional Leaders to ensure one global plan with localized execution.
• Results ownership:
  Defines success, instruments measurement, and delivers monthly outcomes—pipeline, influenced revenue, sourced leads, engagement quality, and event ROI.

Global Events Strategy & Governance

• Own the global events strategy, architecture, and portfolio (event types, tiering, timing, and success criteria).
• Build and maintain the corporate "must-do" events calendar aligned to annual business priorities.
• Establish governance, standards, and approval processes through the Global Events Council.
• Continuously optimize the portfolio—recommend where to scale, refine, or discontinue based on ROI and brand impact.
• Provide clear pre-, during-, and post-event guidance, including messaging frameworks, content journeys, and follow-up plays.

Executive Producer & Lead Project Manager

• Serve as executive producer and lead project manager for Partner Conference and Sales Kick Off.
• Own end-to-end delivery: scope, timelines, budgets, risk management, and stakeholder communication.
• Partner with Sales and Marketing leadership to define themes, agendas, and content tracks aligned to annual priorities.
• Ensure global consistency in brand, production quality, and attendee experience.
• Lead development of core assets (registration, email, landing pages, toolkits, and post-event nurture).
• Coach regional teams on execution discipline, staffing, timelines, and best practices.

Global Roadshows & Regional Programs

• Define global roadshow strategy including themes, content pillars, asset kits, and measurement plans.
• Support regional execution across venues, logistics, staffing, and localization.
• Consolidate and report performance across regions; surface insights and recommendations.
• Serve as lead project manager for select high-impact regional industry events as needed.
• Event Brand, Messaging & Assets
• Enforce consistent brand expression across all owned and sponsored events.
• Partner with Content and Creative to deliver a focused, high-quality set of approved event assets and templates.
• Deliver "Event-in-a-Box" kits to support field and partner-led execution.
• Define and maintain a multi-year view of priority brand-building events.

Event Operations, Enablement & Best Practices

• Own the global events playbook, including checklists, run-of-show templates, QA, and contingency planning.
• Defin…