Head of Delegates

The Role

We are seeking a commercially driven and audience-centric Head of Delegates to lead the development, launch, and scaling of Hyve’s delegate growth and engagement strategy across the Acquisitions & Best Practice portfolio, plus Connected Commerce, Mining Indaba and ASU+GSV.

Reporting to the President of Acquisitions & Best Practice, this is a strategic global leadership role focused on transforming how Hyve acquires, engages, retains, and monetizes unattached delegates across the event lifecycle.

The successful candidate will oversee the inaugural Year 1 rollout of the new delegate blueprint, refining the strategy, operating model, and performance framework before supporting broader implementation across additional events and brands from Year 2 onward.

This role focuses specifically on general attendee and unattached delegate audiences. A key part of the role will be driving delegate revenue performance across the Acquisitions & Best Practice and Connected Commerce portfolios, with responsibility for delivering delegate revenue targets of approximately $104 million while identifying new commercial and audience growth opportunities year over year.

Working cross-functionally with Marketing, Content, Product, Commercial, and Operations teams, the Head of Delegates will create a scalable, commercially successful, and highly engaging delegate model that strengthens audience loyalty, drives revenue growth, and builds year-round community engagement.

• Lead the design, implementation, and optimization of Hyve’s delegate growth and engagement strategy across the Acquisitions & Best Practice & Connected Commerce portfolios
• Oversee the Year 1 launch of the new delegate blueprint and refine the operating model based on commercial performance and audience insights
• Support the phased rollout and embedding of the model across additional Hyve events and brands from Year 2 onward
• Develop long-term audience growth, retention, and engagement strategies that drive sustainable lifetime value
• Partner with senior stakeholders across Acquisitions & Best Practice to align delegate strategies with broader business objectives

• Drive acquisition strategies for new delegate audiences through innovative, content-led, and performance marketing initiatives
• Build audience segmentation, engagement journeys, and lifecycle marketing programs designed to increase retention and repeat attendance
• Partner closely with Marketing and Content teams to deliver high-performing campaigns and year-round audience engagement strategies
• Develop sustained engagement touchpoints that extend beyond the live event cycle and strengthen community participation throughout the year

• Own delegate growth and commercial performance metrics across relevant events and portfolios
• Develop strategies to increase delegate revenue, retention, and conversion across both live and year-round offerings
• Create and optimize upsell opportunities for delegates across add-ons, premium experiences, content, and community products
• Establish scalable lifetime value models and engagement pathways for different attendee types and audience segments
• Deliver delegate revenue targets of approximately $104 million ($77 million across Connected Commerce and Acquisitions & Best Practice and $27 million across Mining Indaba and ASU+GSV), while identifying new commercial and audience growth opportunities year over year.

• Help shape and build the delegate operating model alongside senior leadership
• Work closely with dedicated sales and marketing resources operating within a matrix structure and dual reporting environment
• Influence and align cross-functional teams across Marketing, Sales, Product, Content, and Operations
• Support future team design and recruitment, including the potential build-out of additional delegate leadership and operational roles
• Build strong working relationships with event leadership teams across the Acquisitions & Best Practice portfolio, including Mining Indaba and ASU+GSV

We are looking for an experienced leader…