Director, Membership Programming | RDG

Director, Membership Programming | RDG

Full Time; RDG CORP, Miami, FL, US

Position Summary:

We are seeking a Membership Programming Director to lead the strategic vision, curation, and execution of programming for our private membership platform. This role is event‑driven and experience‑driven, focused on creating culturally relevant, high‑impact moments that reinforce desirability, deepen member engagement, and drive long‑term value.

Responsibilities:

• Define and lead the overall programming vision across all membership touchpoints.
• Develop a structured annual calendar anchored around key cultural moments and the RDG marketing calendar (Basel, F1, seasonal peaks, etc.).
• Prioritize high‑impact, signature activations over high‑frequency programming.
• Build scalable, repeatable formats that can evolve seasonally.
• Ensure all programming aligns with brand positioning and reinforces desirability.
• Develop a deep understanding of member profiles, behaviors, and expectations.
• Curate experiences that foster meaningful connections and community, not just attendance.
• Identify and cultivate key members, connectors, and high‑value profiles within the community.
• Continuously refine programming based on qualitative feedback and behavioral insights.
• Source and secure high‑value partnerships (brands, talent, thought leaders, creators).
• Introduce members to new networks, industries, and opportunities through special off‑site experiences and perks.
• Ensure partnerships bring real value to members (access, status, experience), not just visibility.
• Position the membership as a cultural platform, not just a social offering.
• Align programming with broader business objectives: retention, acquisition, and brand equity.
• Contribute to membership growth through programming that drives desirability and referrals.
• Track performance through clear KPIs (attendance quality, repeat engagement, conversion impact).
• Ensure efficient budget allocation with a focus on ROI and impact per activation.
• Oversee flawless execution of all programming with strong attention to detail.
• Establish and maintain SOPs for planning, production, and member experience delivery.
• Coordinate cross‑functionally with operations, marketing, and partnerships teams.
• Ensure consistency across all venues and membership environments.
• Lead and structure the programming function with clear ownership and accountability.
• Elevate team standards from coordination to true project ownership.
• Mentor team members to think strategically, not just operationally.
• Foster a high‑performance, solutions‑driven culture.
• Work closely with marketing to ensure programming is positioned, not just promoted.
• Contribute to storytelling that reinforces exclusivity, relevance, and cultural authority.
• Ensure programming feeds content, PR, and brand narratives.
• Avoid transactional or “event‑driven” communication; focus on editorial and experiential value.

Qualifications:

• Experience with in luxury hospitality, private members’ clubs, or high‑end lifestyle brands is required.
• Strong network, cultural awareness, and a proven ability to translate brand positioning into programming that resonates with a high‑value, global audience.
• Proven track record of designing and executing high‑impact programming that aligns with brand positioning and drives business objectives.