Market Manager - South Florida

SUMMARY

The Market Manager will serve as a primary point of contact at the local level for our Distributors and Key Retailers in critical strategic states. Responsible for distributor alignment, portfolio prioritization, pricing strategy and retail execution across Mahou and distributor teams.

The individual will coach and develop assigned Market Managers and Brand Development Managers to achieve aligned annual business plans with distributor partners.

Develops annual plans with the input of the GM, aimed at driving attainment of Mahou USA annual and regional business objectives.

Responsible for the communication, implementation and execution at wholesale and retail levels for agreed upon programs to achieve sales, revenue, distribution, promotional and merchandising objectives for Mahou USA brand portfolio

Includes the following. Other duties may be assigned.

• Aligns with GM on near- and long-term strategic go to market priorities for Mahou USA portfolio in assigned priority geography
• Reviews, evaluates, and aligns distributor go to market structure to ensure optimal business performance for Mahou USA portfolio
• Develops Mahou USA brand and SKU priorities by class of trade for both chain and independent accounts, aligned with the GM and VP

• Responsible for wholesaler management, including Annual Planning, Monthly/Quarterly business reviews and other distributor functions (programming, pricing, inventory, etc) supported by General Manager
• Develops local market plans drives support of Mahou USA objectives with distributor management and sales team to ensure objectives are achieved.
• Provides direction and support to assigned distributors, managing retail execution plans, and activities for assigned markets.
• Leads inventory management to include orders, forecasts, allocations and monthly wholesaler warehouse audits to ensure wholesalers maintain adequate product inventory levels and rotation.
• Conduct Monthly and Quarterly reviews against the Annual Business Plan.
  
  May include: distribution progress, YTD sales volume, pricing benchmarks and price surveys, execution opportunities, competitive activity, top retailer and chain volume trends and co-op budget spending. Corrective action plans formulated if necessary.
• Responsible for ensuring execution of chain programming and distribution at retailer and wholesaler level.
• Manage distributor bill back process to ensure alignment with Company policies and that invoices are being processed on a monthly basis for distributor partners
• Perform assigned administrative tasks such as expense reports, monthly work calendar, establishing distribution targets, evaluating discount programs, conducting price surveys.

by General Manager

• Establishes a team environment based on communication, results, cooperation, and continuous improvement
• Leads, coaches, and develops Mahou USA selling process with direct reports
• Assigns Mahou USA business objectives to direct reports to include distribution and volume to achieve annual assigned goals and manages performance to ensure targets are achieved.
• Completes assigned “work withs” with direct reports and wholesaler partners on a regular basis.
• Responsible for the selection, onboarding, training and development of new and existing Market Managers and Business Development Managers

• Coach, Evaluate, and Execute Mahou USA retail priorities through distribution, shelf set, and merchandising as directed from General Managers and VP’s
• Develop annual distribution targets by brand/sku’s for all wholesalers to be submitted to General Manager
• Create account target list by wholesaler for priority brands/sku’s to improve distribution and generate new business for Mahou USA
• Leverage CRM tools (Karma, CCM, Dashboards, etc) to ensure flawless execution at retail by MMs and BDMs in assigned territory
• Monitor and submit distribution progress reports as assigned by General Manager
• Identify and develop retail and pricing programs for underperforming packages
• Manage and direct the local sampling plan of Mahou USA portfolio through interaction…