Director, Media Marketing Services

Director, Media Marketing Services

The Director, Media Marketing Services leads the regional omni-channel media strategy and performance function across Latin America & Caribbean (LAC), overseeing strategy, technology, governance, agency relationships, and budget for our marketing initiatives with clients (banks, merchants, fintech's, etc). This leader manages a team of media managers and partners with cross-functional and global teams to evolve Visa's go-to-market approach through data-driven, innovative media practices.

We are seeking an entrepreneurial and AI savvy Director to lead media performance for the Marketing Services team across Latin America & Caribbean (LAC), driving business results, innovation, and media excellence. This leader owns the regional media strategies and delivery end-to-end—including strategy, technology partners, agency management, negotiations, processes, governance, and ongoing performance optimization—and is responsible for elevating how Visa client's plans, activates, and measures media across the region.

The role requires deep expertise across social, creators, e-retail, digital media (programmatic, paid social, VOD, GEO, and emerging channels), offline media (OTV, PTV, OOH) as well as command of modern practices including first-party data strategy, cookie less measurement, data clean rooms, AI-driven media planning and optimization, ad tech, tracking, and attribution.

This leader has strong client facing experience on top of media expertise as he/she will be working with our partners to create relevant media plans.

The Director also influences ad tech and media agency management for marketing services, owns media billing control, while serving as the guardian of data privacy standards across all markets. Reporting to the LAC Senior Director of Media, Digital and Content, this leader partners with marketing, business leads, agencies, and local, regional, and global media teams to drive high-visibility campaigns and marketing initiatives.

Beyond leading strategy, analytics, and omni-channel execution, the Director is responsible for developing and mentoring a high-performing media team, building regional capabilities, and translating Visa's marketing services goals into integrated media plans that deliver measurable business impact. Success in this role requires strong business acumen, a test-and-learn mindset, and exceptional communication and leadership skills.

• Strategy & Leadership
• Team Leadership & Talent Development
• Execution & Performance Oversight
• Data, Privacy & Governance
• Budget & Financial Ownership
• Innovation & Center of Excellence

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications:

• 12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 10+ years of omni-channel media experience with progressive leadership responsibility
• Proven experience leading and developing high-performing media teams
• Experience in the credit card, payments, or banking industry is a plus
• Deep expertise across the full campaign ecosystem: strategic planning, media sufficiency, channel mix, negotiation, and execution across TV (OTV), cable, OOH, programmatic (DSPs, PMPs), paid social, paid search, and SEO
• Strong command of media technology: DSP, DMP/CDP, ad serving, verification, brand safety, and DCO
• First-party data strategy and privacy-compliant data management
• Cookie less measurement and privacy-first attribution
• AI-driven media planning and optimization
• Data clean rooms and data collaboration environments
• Proven ability to lead regional, cross-market media strategy and govern agency relationships
• Strong budget ownership and financial management experience
• Excellent communication and influence skills across global, regional, and local stakeholders

U.S. Applicants Only

The estimated salary range for this position is $ to $ USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.

Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by…