Field Marketing Director

OVERVIEW

POPLIFE is seeking an experienced and strategic State Director to lead and grow key client business, including a major alcohol beverage supplier. This role is responsible for developing and managing senior-level client relationships while leading the strategy, planning, development, and execution of statewide field programming (on premise managed bar nights + off premise samplings), experiential marketing programs, consumer activations, and trade events.

The State Director serves as a trusted advisor, thought leader, and problem solver for clients, bringing a deep understanding of the field marketing landscape, emerging cultural trends, and the evolving spirits and cocktail industry. The ideal candidate has agency experience across lifestyle, spirits, and food & beverage brands, and a proven track record of leading teams to deliver impactful, innovative programs that drive client success.

This role requires a collaborative and adaptable leader who can seamlessly navigate between account management, strategy, and production while overseeing multiple projects, clients, and direct reports. Strong communication, relationship-building, and organizational skills are essential, along with the ability to manage complex programs effectively and profitably.

• Serve as the primary agency lead and senior point of contact for client partners, building trusted relationships
• Provide proactive, insight-driven recommendations that support client business objectives and identify opportunities for growth
• Lead, mentor, and develop direct reports from market managers and staffing coordinators while fostering professional growth and high performance
• Provide guidance, coaching and support to team members while promoting collaboration and accountability across agency teams
• Develop key program materials, including decks, playbooks, training manuals, presentations and operational guides
• Works alongside POPLIFE National Producer to oversee asset inventory and storage
• Lead, grow, manage and staff statewide field programs (specifically SFL)
• Identify, recruit, onboard and manage external resource and vendors to execute programs successfully
• Develop, manage, and maintain oversight of program budgets, revenue, profitability, and overall account financial performance
• Lead client communications through regular status meetings, IAT, presentations, and reporting, ensuring alignment, transparency and overall client satisfaction
• Develop and manage workback schedules and communication plans to ensure program milestones and deliverables remain on track
• Lead post-program analysis and performance reporting, evaluating KPIs, budgets, consumer engagement and ROI
• Deliver actionable insights, key learnings and optimization recommendations to improve future program performance
• Utilize data and market trends to inform strategic decision-making and continuously enhance client programs and agency offerings
• Lead strategy, development, planning and execution of and on-and off-premise sampling activations
• Oversee aspects of program execution from concept through completion, ensuring operational excellence and high-quality delivery

• 8+ years of experience in field marketing and management, understanding how to bring creative vision to life working with production teams
• Experience developing Brand experience platforms, writing, presenting and selling in concepts
• Proven track record of client leadership and account growth
• Experience in an agency environment; must be process-oriented and highly organized
• Excellent people manager, motivator and mentor with ability to recruit and retain high functioning employees
• Experience managing, tracking and reconciling large-scale, complex program budgets
• Must have Bev/Alch experience
• Must have experience managing cross functional teams
• Excellent written and persuasive presentation skills
• Ability to mulit-task with attention to detail, follow through and consistently meet deadlines
• Demonstrate Problem solving skills
• Willingness to travel and be on-site for events
• Passion for culture - music, fashion, art, lifestyle