Marketing Niche & Prestige Brand Manager | Latam Distributors

Marketing Niche & Prestige Brand Manager – LATAM Distributors

Join Puig as a Marketing Niche & Prestige Brand Manager for LATAM Distributors, responsible for developing and implementing business and marketing plans for our prestige and niche brands across 15 countries in Latin America.

Seniority Level: Mid‑Senior |

Employment Type:

Full‑time | Job Function:
Marketing | Industries:
Retail, Luxury Goods, Jewelry.

• Define Regional Marketing plans aligned with HQ guidelines and BMC, identify key opportunities, set brand priorities and activity calendars per market.
• Oversee the preparation and implementation of the marketing plan, provide A&P guidelines and control for distributors, and coordinate on‑counter dates and marketing calendars.
• Act as a local market expert, sharing insights on existing and emerging brands, creative local initiatives and best practices.
• Monitor competition, identify gaps and unique opportunities, propose solutions, and provide price positioning guidelines per market.
• Manage and control P&L (Net Revenues, A&P, Gross Profit & contribution to fixed costs), define and monitor budget values per brand, and ensure accuracy of CPS session forecasts.
• Define product mix, promotional plan, and A&P internal expenditure per market with monthly follow‑up.
• Maintain solid relationships with Corporate Brand teams, lead communication between HQ and markets, and collaborate closely with distributors to tailor plans to local needs.

• +5 years’ experience in sales, marketing, retail, or related functions focused on increasing sales, brand, or consumer experience.
• Previous experience in fragrance, luxury or niche brands (required).
• Experience working with distributor models is a plus.
• Degree in Business Administration, Marketing, Communication or similar (minimum).
• Excellent command of Spanish and English, both verbally and in writing.
• Excellent communication and interpersonal skills, high organization, time management, and ability to handle multiple projects simultaneously.
• Strong analytical skills, multicultural sensitivity, creative and resourceful, goal‑oriented, and ability to lead interdisciplinary projects.

• Entrepreneurial and creative work culture.
• Learning and development opportunities.
• International career growth and global exposure.
• Competitive compensation and benefits package.

Puig is an equal‑opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we continually seek enthusiastic and committed individuals from a broad range of backgrounds and experiences, creating an inclusive environment where everyone feels welcomed, valued, engaged, and empowered. We believe that diverse employees strengthen our business and enable us to better serve customers worldwide.