Product Marketing Manager — Wellness; CPG | Retail + eCommerce

Brand & Product Strategy

• Build annual/quarterly plans for assigned brands: positioning, messaging, claims, and KPIs.
• Lead category and competitive analyses to identify whitespace and sharpen differentiation.
• Partner with Global/R&D/Legal on innovation (packaging updates, new formats/counts/flavors) and claims substantiation.

• Own product launch/refresh plans (timelines, briefs, budgets, success metrics).
• Manage creative briefs and coordinate agencies/in-house teams; ensure assets meet platform best practices (organic, paid, PDP, retail media).
• Drive website updates and optimize retailer assets for conversion (Amazon A+/SEO, Walmart Rich Media, CVS, etc.).

• Manage channel budgets with a test-and-learn approach across Meta, Google, Tik Tok, and retail media (Amazon Ads, Walmart Connect, Roundel, Instacart).
• Track and report KPIs (velocity, conversion, ROAS/TACOS, share); recommend optimizations.
• Support sell-in: line reviews, shopper programs, displays, and customer meeting materials.
• Collaborate closely with eCommerce, Sales, R&D, and Legal to align plans and timelines.

• Coordinate cross-functional work streams; keep owners and deadlines clear.
• Manage agencies and vendors; may mentor a coordinator/intern as the team grows.
• Contribute to a results-driven, collaborative culture.

• 4+ years in CPG brand/product/product marketing or marketing operations with budget ownership and campaign execution in the U.S.
• Experience launching/scaling products across retail + eCommerce
  ; experience with Amazon/Walmart content and retail media platforms.
• Strong project management, communication, and brief-writing skills; high attention to detail.
• Data-driven mindset; proficiency with Excel/PowerPoint and marketing analytics.
• Bonus: consumer health/OTC exposure; GA4/Looker, Salsify/Syndigo, Pacvue/Perpetua;
• Spanish a plus.